On any website, you may see a simple page of contents, but behind the scenes, the webpage is a product of teamwork. Team members can range from one person up to hundreds of digital professionals.
Let us move to the action of the scenes.
Web development embraces designing the website page, writing content, adding links, coding and etc.Many steps are added to the website to serve the accessibility.Websites professional designhelp companies to have a traffic. Or help audience to get answers for what they need.Both are important.So, the webpage is the bridge between businesses and targeted audience.
Now we agree that webpage is one of the main marketing tools.
One of the marketing tactics for a webpage is to include Search Engine Optimization (SEO). You may know that SEO professionals and Web developers are two different professions. But when web developer understands SEO basics while creating a website the process of web development becomes recognizable to search engines. Here is an SEO optimization checklist of eleven tips that help in achieving high ranking in the journey of web development.
1. SEO Optimization Commitment
Always begin with a goal to have a website SEO optimization. In search engines, along information highway, always remember SEO commitment to keep the message of the web not lost. But, realize competitions in the marketplace are always there and sometimes will slow your website rankings down. You need to accept the challenge too! At each stage of web development, try to consistently pay more attention to the newest trends of SEO optimization.
2- Information Architecture
Begin with the right information architecture (IA) that give you an SEO advantage as your site improve. This step will definitely boost your website ranking higher. IA express the organizational aspects of the content found on websites, creating natural structures for internet audience. That means labelling websites, intranets, and software to support findability. Set a certain time and effort to accomplish a professional IA. This step has distinctive impact for SEO optimization.
Next are the pages and subpages structure. The organized outline, starting with a title, then moving down with adding keywords, and bringing attention by visitors and Google.
3- Answer The Audience Questions
The step of web development, also not solely show the products. The effective web page is the one that answers the visitors’ questions. A major factor that let google vote for your website to the audience is engagement.
4- Mobile Sites
Many websites lost chances to rank higher because they were focused on desktop design and then they adjusted mobile app for it. Nowadays that is not the recommended choice. Mobile friendly sites are first to consider because people usually depend on their phones when they try to search of something. Mobile optimization is one of the early steps, to begin with.
5- Responsive Website
Also, you may be familiar with the short span of audience attention. Slow-loading sites let visitors easily leave and get distracted. According to Google, around 50% of mobile users quite the website that load in more than 3 seconds.
6- Create Metadata and Title Tags Manually
There is a relation between Click-Through-Rate and meta titles. The more structured meta titles the easier to be found. You may know that Title tag is the one that appears in browsers, search engines, and external sites like Facebook. Work on adding relevant keywords that describe what your page is about to attract prospects. My advise is to apply metadata manually because it is better way to build accurate website.
7- Validate Your Site on W3C
W3C validation means checking your website code to determine if it follows the formatting standards. Failure to follow this step means your website will have poor traffic leading to poor readability.
8- UX Your Website
Make it goal of delivering a memorable UX that satisfies viewers. Proper structure of the website requires proper designing and evaluating. Messy website structure will never be accepted, people will pass itor will rank the website lower instead. Try to make is accessible so viewers can locate what they came for. For web developer, at least you need to understand basics of using codes.
9-Pagination and Canonicalization
Pagination is a smart way to boost UX. Successful canonicalization confirms each part on your website has a unique URL. Both, pagination and Canonicalization help audience to navigate efficiently on your website by clicking at a number or link at the bottom of the page.
These vital features aid in maximizing website SEO optimization and enjoying greater authority.
10- Better Crawling and Indexing
You may notice some well-structured pages contain an index of the content at the top. This organized step is called linking internally for simple crawling on the website. The reason of crawling becausethe web is like a huge library of the endless amount of books and other types of data. So, Google provides web Crawlers to look at web pages. Crawlers are links that hold the contents and these links bring data back to Google’s servers. To get this step nailed down effectively, the web developer needs also to double check the Information Architecture.
11- Robots.txt and Sitemap.xml
A robots.txt file has a guide for search engines. Web developers may use it to avoid search engines from crawling certain area of your website. For example in the process of web development you can add disallow order at Robot.txt file. Before publishingmakes sure to remove it, that will help website optimization.
The last tip is the sitemap, an intelligent method for your web development. It is a file where all the pages and the content details of your website are. Usually, sitemaps include navigation and labeling tools to aid Google and search engines to crawl your site. Then you will submit your Sitemap.xml file to Google Search Console. Proper formatting of robots.txt and sitemap will send search engines the proper messages and boost your website SEO optimization.
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