Today’s consumers have very high expectations. They expect to find companies ready and able to meet them at every turn. Companies that can connect with their clients are those can expect to do well in the coming year according to marketing expert Luke Lazarus. Lazarus is an Australian based marketing consultant with a long history of excellence. His work stands for itself and demonstrates that he is well placed to understand what companies need to do to rise to the challenges right now. As he looks to the future, he sees that it is one in which personal connections will be more important than ever before. This is a world in which companies must be aware of the need to show they care about their client’s needs and can work hard to please them. It’s also a world in which companies can create a lasting chance to form an impressive personal connection with their audience.
Making Connections
Making connections has a vast array of benefits. When people feel connected with a company they are likely to feel this is a company they would like to establish a long term relationship with in their lives. People who feel company officials go out of their way to respond to their concerns are people who feel this is a company run by real people rather than a cold third party. They come to feel this is a company that is also one that is likely to be responsive to changes. If there’s a problem with service, they know they can contact the company and have their voices heard. Companies today can and should establish a large presence on varied types of social media. A company with an established social media account will find it easier than ever to build on existing relationships with clients and establish even more connections and customers in the new year.
New Directions
In the coming year, Luke Lazarus sees many ways that companies can reach out to their clients. New social media opportunities will mark the new year and make it possible for all kinds of individualized and deeply personal connections between a company and those it serves. The use of services such as Instagram are crucial in order to find where people are right now. This company has over one billion users, making it where people are congregating in order to reach out to others on the net. Not only is it vitally important for people who want to make lots of new social connections in life with others around the world. It’s also one area where it is possible to make an increasing number of connections in the field of business to clients on a global scale.
The Use of Chatbots
Another area where companies can take full advantage of social media is via the use of chatbots. These aren’t necessarily new technology as Lazarus points out. What they are a chance for companies to reach out and establish that all important personal connection with their customers. In doing so, they can present a live face to clients to help answer any questions they might have about client services. They are also a chance for companies today to understand they are talking to a live person rather than dealing with a site that has no personal connection. Studies repeatedly indicate that people like working with companies that make use of such communications. These are companies that can provide that live touch right from the very first. In doing so, they will likely gain more net clients in the process.
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