It’s hard to have a business if you can’t make sales. Unfortunately, sales don’t come easy to everyone.
One of the most critical parts of the sales process is writing good business proposals. If you get it wrong, you could end up losing your deal.
Are you wondering about the best way to go about writing a business proposal? Keep reading to learn seven things you can do to make your proposals a success.
1. Verify Your Information
The last thing you want is for your sales proposals to have the wrong information. It makes it look like you don’t care enough about a client’s business and can cause you to lose the deal.
Go back through all your notes to verify everything. If you have any questions, don’t be afraid to reach back out to your client for clarification.
2. Consider Your Audience
You shouldn’t have one proposal template that you send out to everyone. You need to consider the person you’re sending it to, and customize your proposal exclusively for them.
Are you reaching out to a CEO, sales manager, or marketing manager? How much influence do they have with the company? Answer as many of these questions as you can so you can tailor your message the right way.
3. Outline the Problem and Solution
Don’t use your proposal to sound off about everything your services can do. Use your time to re-iterate the problem your potential client is having.
Doing this will help put them into a problem-solving mood. Your potential customer will be more receptive to hearing about the solution you’re offering them.
4. Validate Claims
It’s easy to say something will work. You can step up your proposals by showing how they’ve worked in the past.
Look through your past clients to find examples to use as case studies. If you’ve shown results from the past, it will be easier to sell your service.
5. Design Your Proposal Well
Nobody likes to read through large blocks of text. If you want a potential client to read your proposal all the way through, make sure it’s pleasant to look at.
If you aren’t a designer, then find a proposal template online. You’ll get a great proposal design with little work.
6. Get to the Point
Leave your long-form content to your blog. Your business proposal should be simple and straight to the point.
The only thing you need to cover or the essentials. You can talk about the little details once you land the job.
7. Proofread Your Work
Even the best writers have editors look over their work. You should follow their example.
If you’re doing it yourself, try waiting a day before looking over your work. A fresh set of eyes can help you see mistakes you missed the first time.
Writing a Business Proposal Isn’t Easy
No proposal is the same. Make sure you consider your potential clients and their needs before you start writing a business proposal. When you do the work you’ll be more likely to make the sale.
Are you interested in finding more customers? Head back to our blog to learn our latest marketing tips.
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