Contractors interested in going into business for themselves must focus on branding themselves, gathering the necessary equipment, attracting new customers, and promoting their company. Read on for four strategies to build a successful contracting company.
Get a Professionally-Designed Website
Like any other business owners, contractors need professional websites to help them promote their companies. For contractors, a website will help them stand apart from the competition. With a large percentage of contractors relying on word of mouth to find customers, contractors with websites will immediately seem more professional than other contractors without an online presence.
Similarly, investing in a professionally-designed will help contractors significantly improve their chances of attracting new customers. As it takes around 0.05 seconds for visitors to make up their mind about a business’ website, having an attractive and functional site will make sure that every visitor can find what they need during their first visit.
Reinforce Your Vehicle to Transport Materials and Tools
Contractors that are starting their own businesses will have to use their own personal vehicles as the company car. Heavy materials should be transported in heavy-duty vehicles that can handle the weight and bulk these essential tools and equipment. With the help of ute trays, any contractor can outfit their van or truck with a quality accessory that will improve their vehicle’s durability. Using these quality alloy trays in their vehicles will allow contractors to carry their heavy-duty materials with ease to and from each job site.
Set up a Branded Email and Separate Phone Line
When embarking on a new business endeavor, contractors should be sure to set up a new phone and work email. Instead of using one of the many free email addresses available to anyone on the Internet, contractors can create a professional email using the domain of their company’s website. With a branded email, contractors will instantly improve their credibility amongst customers.
Similarly, with a phone number dedicated to their business, contractors can guarantee that they never confuse a potential client or customer for a personal call. Additionally, with a separate phone line, contractors can keep their personal and professional information separate as they have the freedom to make calls from their professional number while keeping their personal line private.
Use Social Media Marketing to Find Clients
While contractors can rely on word of mouth and their website to drum up business, it’s also important to use social media platforms to reach their audience. With 3.196 billion users on social media, contractors stand to improve their customer base dramatically if they invest in social media marketing. With sponsored posts, paid promotions, and a consistent social media campaign, contractors can single-handedly build a steady client list by using the most popular social media platforms.
Success doesn’t come easy for new businesses. Contractors hoping to grow their new company should be sure to keep these four tips in mind.
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