By the year 2023, the forecasted worth of digital marketing will be around $146B. This trend clearly shows a growing interest of people in marketing technology. And it is no doubt that each company focuses and wants to be a part of today’s business trend.
The good news about the speed of this mainstream strategy is that you can always be a part of it and start learning in your way. StoryBrand Certified Guide is one of the models that deliver an efficient way of achieving your desired place in the market. But the big question of every business, is what do customers buy?
Well, they buy stories before actually loving your product.
We live in a noisy and distracting world. In every corner of daily life, your customers will always find another product from a different class of marketers. But what is stopping them? It is the stories you have presented that make them loyal to you. Increasing customer retention by 5% can multiply your profits to an estimated 90%.
Why Does a Business Need to Connect First to Survive?
Facebook, Instagram, Twitter, and Pinterest are social platforms that share one familiar thing. They let people share stories and connect. With everyone using the platform, they have already made their way to becoming the most prominent digital marketing tool.
One thing that is common to every successful business is they are on every side of social platforms. They use this tool to tell their own stories, gain, inspire, and show interest to their customers. And this is why people love them.
Stories have been an essential part of day-to-day communication. When telling your own experiences, you begin attracting new customers. If they can relate to your story, they would like to learn more, try it out and support your service or product. Around 73% of customers believe that a StoryBrand Certified Guide can lead the way for customers to show loyalty with your brand.
Providing Answers to Every Company’s Growing Problem With Customer Retention
Customer retention has been a pervasive topic for entrepreneurs, and the answer requires investments. The key to eliminating the problem is innovating ways and specializing in what makes your customer loyal. So, services that focus on customer retention flourish and helps a lot of business.
Recent studies suggest that acquiring new customers is more expensive than actually focusing on their churn rate. You can derive the support of your business from this rate, especially when forecasting your growth rate quarterly or annually.
Meanwhile, by maintaining the satisfaction of your business, gaining new leads, and focusing on digital marketing, you will be running to the right path. Surely, you will keep your enterprise afloat. The right investment, the real story, and an excellent digital marketing strategy will convert leads, and customers will trust your brand.
Bringing out your story in the world cannot just get you more sales. What matters most is inspiring other people and brightening up their day. Your experience will show them that they too can achieve their dreams.
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