How Small Businesses Navigate an International Market

Worldwide access to the internet has unleashed a new form of business upon the world: small companies that have international reach. So-called global small businesses (GSBs) leverage modern technology to ship products, deliver services and network with associates around the planet. While many companies attempt to navigate international markets, leaders of emerging businesses need to carefully plan and implement their strategies to be successful at it.

Use Cutting-Edge Technology

Developments in information technology are largely responsible for creating the environment that allows small businesses to access international markets. That means these businesses need to embrace new technology and always look for opportunities to leverage it to increase brand value. While it’s not necessary to be an early adopter of every new gadget or service, these companies need to keep their eye on all major developments that they can use to reach a broader audience or improve their products or and services.

Adopt Flexible Organizational Structure

Another defining feature of the modern GSB is its ability to integrate and accommodate business partners, consultants and remote personnel. Building a management structure with these factors in mind can make it much easier to use them as needed in the future. The ability to seamlessly integrate remote workers allows companies to take advantage of various specialized services without the need for onboarding or lengthy training.

Connect with Foreign Markets

One of the biggest mistakes ambitious startups make is trying to copy their domestic strategies in foreign markets. While the same marketing principles are in play, local factors and cultural values can be very different. That’s why some companies work with a global management consulting firm to build a brand image that resonates with a wider audience as they expand into new or distant markets.

Embrace Digital Marketing

Small businesses with a dozen or so employees rely on the internet for reaching customers scattered across the planet. Near-instant connection across thousands of miles creates an unprecedented opportunity for businesses to transcend national borders and geographical obstacles. GSBs should leverage social media as much as possible, as these outlets allow for exponential growth with minimal investment. Online advertising and other digital marketing techniques often play important roles larger marketing campaigns as well.

International marketplaces are competitive and even confusing at times, but they are a prime destination for small companies that want broader reach. Harnessing new technology, embracing digital outreach and consulting with knowledgeable professionals are all essential for building a successful global small business.