How to Design a Strong Digital Coupon

Best Practices for Getting Clicks and Driving Sales

No matter what your brand sells, implementing marketing strategies that drive sales is key to a healthy bottom line. Learn how to create a digital coupon that checks all the boxes when it comes to best practices and watch your revenue line skyrocket! 

Why Bother With Coupons? 

There are many benefits to using digital coupons to build your customer base, drive traffic to your website, and encourage purchases. In fact, research shows that most coupon-using consumers would return to a retailer after using a coupon, and 57% wouldn’t make an initial purchase without a coupon to incentivize them. 

Here are a few ways coupons benefit your brand: 

Coupons draw in new shoppers. Offering discounts or promotions on best-selling products is a great way to encourage new customers to try your offerings. 

Coupons keep customers coming back for more. Customers are more likely to be loyal to a brand that offers consistent and attractive deals, discounts, and sales. 

Coupons promote new products. Launching a new product or product line? Use coupons to encourage your customer base to try it out. 

Coupons give valuable data feedback. Digital coupons can track things like demographic data, purchase behavior, and design preferences among consumers. 

Key Elements of a Successful Digital Coupon

There are three important features to include in any coupon. These include an expiration date, a call to action, and a digital tracking code. 

Expiration date: creates a sense of urgency, encouraging shoppers to redeem the coupon and complete a purchase before the coupon becomes invalid. 

Call to action: influences shoppers to take the next step in the purchase process, whether it’s clicking on the coupon to be routed to the brand website, clicking “checkout” to use the coupon, or remembering to use the coupon before it expires. 

Examples:

“Act now to save 20% on your next order.” 

“Save now with code LUNCH.” 

“Use code SAVE20 at checkout.”

Tracking code: allows brands to monitor key information like demographic data, shopping behavior, and performance metrics. 

Hacks for Designing Coupons That Work 

Aside from incorporating the key elements of a successful coupon, there are additional ways to level-up the success of your digital coupon campaign. 

Incorporate pricing psychology. Proven pricing strategies that target underlying consumer psychology could improve clicks for your digital coupon. Consider using one of the following strategies: 

Charm pricing: using prices that end in “.99” rather than “.00.”

Comparative pricing: adding a new, discounted price next to the original price. 

Leverage color psychology. Colors have inherent meanings for consumers. Capitalize on these psychological associations with your coupon’s color palette. 

Use urgency. Maximize the snap-decision tendency of online shoppers by adding a countdown or “sale ends at DATE” to encourage fast purchases. 

For more digital coupon strategies and ideas, see the infographic below. 

Please include attribution to couponchief.com with this graphic.