To attract customers into your shop, it is important to focus on the exterior of the building rather than neglect it. The façade of your business reveals your attitude toward the public and your interest in bringing inside to do business. While maintaining an attractive and well-organized shop display interior, give special attention to the entrance of your business as well.
Paint Exterior Walls
The outside of the building should be kept clean, well-maintained, and brightened with fresh paint. Avoid extreme or glitzy colors. Instead, paint exterior walls with appealing, eye-catching hues that look smart and professional. You may also want to blend in to some degree with nearby buildings while maintaining an independent identity. If neighboring businesses are painted neutral colors, you could use a similar tone but in a distinct shade.
Maintain Entryway Cleanliness and Order
The entrance to your building should be clearly visible and well-kept, with a door that is inviting in terms of clean glass or a smooth texture. Remove debris, dirt, ice, and snow as needed. Consider adding potted plants on either side of the door as well as a door mat on the stoop or at the entrance. The overall effect should be neat, tidy, and cared for.
Install Helpful Lighting
If your business operates at dusk or after dark, make sure the entrance is well-lit for appearance along with security. Overhead lighting helps to provide sure footing for customers, while side sconces at the entrance are available in many styles to complement the interior design of your shop. You can choose various types of brightness for a particular glow, or you can dim the lights by day if you decide to leave them on around the clock.
Post Attractive Signage and Décor
Depending on your business, store windows, doors, and the façade can be adorned with permanent signs that offer helpful information about the shop and its products. Alternately, you can use temporary signage that can be changed as needed to advertise sale events, new products, or other valuable information of interest to the public. Avoid overdoing the signs, as that may convey a desperate image. Use signage tastefully and tactfully to provide useful facts about your business without overwhelming customers with details.
Have fun decorating the front of your building as you think of ways to incite shoppers’ interest. Use novel effects and creative touches without trying too hard to establish a unique public image.
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