2019, Tesla unveiled its Cybertruck with much fanfare and as well as some skepticism. It’s futuristic, boxy exterior is far-flung from the vehicles seen on the roads today, redefining the concept of a “pickup truck.” Love it or hate it, there’s no denying that the Cybertruck delivers impressive performance: the ability to go from 0-60 in as little as 2.9 seconds; its capacity to tow 14,000 pounds; and its almost impenetrable exoskeleton. Even more noteworthy, it achieves these triumphs while fully electric-powered.
Tesla isn’t the only manufacturer working to bring all-electric trucks to consumers. Below are other options which will soon hit the market.
Rivian R1T: Never heard of Rivian? That may soon change, thanks to the R1T electric truck. With an aesthetic best described as “half-way between the F150 and the Cybertruck” the manufacturer promises it will achieve 60-miles per hour in three seconds and can tow up to 11,000 pounds. Anticipation builds as Rivian inches closer to being the first to market.
Ford 2021 F150: Ford has made it clear that they will produce an electric-powered version of their all-time favorite F150. The real question is when. Some speculate that the anticipated 2021 model will be the game-changer based on sneak-peaks of the design, while others predict 2022. Expect an aesthetic design that closely resembles their current pickup trucks rather than the Cybertruck’s futuristic look.
General Motors: General Motors has promised a 2021 launch of its own electric truck, though they revealed little else. They may not be the first to offer their vehicle to consumers, but they may not need to worry about competition from Rivian and Tesla. A recent survey revealed that current pickup truck owners were much more excited about Ford’s and GM’s models than those produced by Rivian and Tesla; for drivers who never owned a truck, the number were actually reversed. Age also heavily influenced preferences, as people in their twenties were more likely than their older counterparts to find the Cybertruck’s unique look to be appealing rather than offputting.
It’s too early to tell which version of the electric pickup truck will dominate the market and which will fall short. However, there’s no denying the significant impact of all these trucks. Electric vehicles have yet to “take off” in America due to wide-spread misconceptions and discomfort with stepping outside their comfort zone. With industry-leading companies like Ford and GM showing consumes that that power can be achieved with zero-emissions (and minus the strange Cybertruck exterior), more people may open their minds to buying an environmentally-friendly vehicle.
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