What to Consider When Choosing a Solution for Payments in Your App

The volumes of mobile device payments are increasing every year. By 2020, the amount of online payments is predicted to be over $1 trillion. Isn’t it the best time to draw attention to integrating the mobile payment gateway? It undoubtedly is.

Our task today is to tell you what must be taken care of to ensure you select the right online payment service for your application. We shall get down to business right away.

The Target Market

The primary issue to solve is to decide what market, or maybe markets, your business shall be operating in. You might even want to perform quick research to figure out what cell phone payment gateways customers use, and the geographic aspect has to be considered as well.

The statistical data reflects various preferences in different countries

US citizens use:

• credit & debit cards: 2Chechout, Stripe, WorldPay, Optimal Payments, and so on;
• PayPal.

Users from Canada prefer:

• bank cards transactions: Braintree, Authorize.Net, Moneris, etc.;
• prepaid cards;
• PayPal.

Germany is fond of such options:

• invoicing: Klarna, Invoice Payment, PayPal, and so on;
• digital payment: Skrill, Paymill, Sofort;
• bank debits, like, Amazon payment;
• ELV: SEPA, Hipay, Postfinance, Payone;
• bank debit/credit cards: Ingenico, Saferpay, Paymill, etc.

French people go for:

• bank cards (credit & debit): Atos, SagePay, CM-CIC, Skrill, PayBox;
• PayPal.

In Norway users apply:

• bank cards (credit & debit): Skrill, SagePay;
• Bank Access, which is a particular bank option for money transferring that’s available in almost every Norwegian bank;
• other solutions for mobile payments.

Italians like:

• bank cards (credit & debit) as well as Visa or MasterCard prepaid cards: SagePay, WorldPay, CartaSi, Optimal Payment;
• PayPal;
• other solutions, say, PaySafeCard or PostePay.

In Spain people use:

• bank cards (credit & debit): Santander, INGDirect, Sabadell, Worldline, Paythunder, Bankia, Skrill;
• PayPal;
• credit and debit cards for delivering in cash.

The presented list of online payment gateway services isn’t full. There exist many more solutions to assist with mobile funds transfers. We’ve enumerated the most vital ones to underline the importance of the market analysis, which is required to define the most optimal platform.

The Interface individualization

A payment page has to be created in the way to be organic and harmonious with respect to other app pages. It’s essential to find time and resources to design the app payment screen in accordance with an app overall style.

To achieve the desired your task is to select a payment gateway with the possibility to adjust the interface. Users highly appreciate and enjoy custom payment formats, thus, providing your audience with such you’ll receive greater conversions. That would be a perfect payback for all the efforts.

Additional Parameters

Those could be whatever you may think of. Be creative to provide your people with amazing features, say, possibilities to set up bulk payments, legal assistance, a chance to manage bitcoins, and the like.

Safety issues

Protecting your app against fraud is a must-have in today’s world. Some people actually consider any online resource to be a synonym to a fraud. Thus, proper protection to prevent any possible illegal activities are mandatory to ensure the success of your m-service.

The reputation

A good name of a business performing the integration of a payment system into your application matters more than you might think. There exist several aspects which affect the reputation of any company:

• how much time the business has been at the market;
• whether it has any negative reviews and what is their nature;
• if the business in question has any big or well-known clients.

Overall, the integration of the payment system into an m-service shall better be without unnecessary complications. You as an app owner should do everything possible to develop a trustworthy and effective solution to be applied for online paying while purchasing physical items.

Key points to consider

When installing a payment gateway, there would be a few critical factors to pay special attention to. If you take good care of them, your platform will live up to your expectations.

1. Remember in what way a desktop differs from a mobile gadget

Programmers should have great knowledge of users’ psychology. Moreover, developers have to be aware of users’ physiology as well. For instance, in some cases a person has only one hand available for his/her smartphone, then one thumb has to be enough to perform any actions required with the phone.

You better keep in mind such details while implementing e-payment schemes. As to good old computers, it’s crucial to create the payment page in a simple and clear way.

2. Watch out for the overloading

Find the right approach to build a payment application that would function truly fast. It matters. If you end up with a slow service having a heavy payment page, you risk facing situations when users would get so impatient to leave the platform and apply another solution which operates much faster.

3. Provide your audience with required payment details

Clients would appreciate knowing all stages they’ll have to go through to perform their payment. For instance, they have to realize that authorization & verification steps will take a certain time.

If something doesn’t go right, customers would like to know the reasons. Is it because of some mistakes while filling out payment forms? Or maybe a user doesn’t have enough money on the card?

It would be very nice of you to advise the audience certain actions to perform to fix problems arisen. What if it’s better to apply another method to pay? Will it work to try later? Or support assistance is required?

4. Feel the importance of security data

Nowadays smartphones possess sensitive data on their owners. That was the key reason for PCI-DSS standards to appear. It would be wise to inform your users that you have ensured high-quality security and protected all data customers enter while applying your service.

Everything mentioned earlier shall help you enhance your users’ experience.

And for last we’d like to mention the following.

We have all the instruments we need to turn a smartphone into a regular gadget for accepting e-payments for buying physical items. You only need to remember the salient points, such as:

• indicate the payment approach;
• find the perfect balance between your app quality and cost;
• get in touch with the provider to obtain instruments required for the implementation of the payment system into Android/iOS platforms;
• search for programmers to get those instruments implemented. When choosing a credible developer-friendly payment gateway, the experts will do the job in the best possible way;
• communicate all possible payment alternatives with your users.

And it’s done!