Trade shows can be a great asset to small businesses.
When you’re looking to form new relationships with customers and businesses, one of the best ways is to appear at a trade show. These events can connect you with the right audience so you can thrive, but you have to make sure your booth is up to snuff.
Today, we’re going to discuss 4 trade show booth ideas to help you attract a larger audience for your business. Going to a trade show isn’t worth it if you can’t catch the eyes of passersby, but it’s not easy to do that.
Follow these booth tips and you’ll find yourself creating meaningful connections with other trade show attendees.
1. Going Interactive
Trade shows are full of booths that present various types of information and service to visitors. In all honesty, it’s tough to stand out unless you can make an impact on someone. One of the best ways to do that is with an interactive booth.
Coming up with something memorable for your visitors to interact with will help you stand out among the hundreds of other booths. Allow them to try out your product and have one or two experts on hand to give explainers. If you sell pretzels, have a sampling station; if you make furniture, have display models for people to sit on.
2. Keep Space Open
When a trade show booth appears to be overcrowded, a visitor is likely to move on to another one. To avoid this, ensure that your booth has an open concept with lots of space to peruse products, sit down, or stand and listen to the sales pitch that’s being given.
You always want people to feel comfortable in your space. Providing chairs for them to sit and relax for a moment after a busy day will be much appreciated. Plus, you can leave out some reading material for them while they relax.
3. Creating a Narrative
With hundreds of people walking by your booth throughout the course of a day, many of them are going to need an instant impact in order to stick around. While it’s important to find a way to catch those people as they’re passing by, you need to keep them around once you’ve engaged them.
Create a narrative for your visitors by proposing a problem and showing how your products/services can solve that problem. Have a thoughtful and engaging 5-7 minute pitch ready; long enough to keep your visitors at your booth and short enough so that new visitors feel comfortable waiting for the pitch to start again.
4. Visual Appeal
Strong branding is key at trade shows. One of the key parts of building a brand is understanding who your audience is and what they want. Visual appeal is really important when you only have a few moments to grab someone’s attention, so knowing what your ideal customer wants to see will give you better leads.
Your trade show booth should be vibrant and display your logo and company name as clearly as possible. Do some research on the immediate psychological effects that different colors and images have, then choose ones that represent what your company is all about.
Finding Trade Show Booth Ideas That Work For You
Thinking of great trade show booth ideas that properly represent your company can be tough. Start out by following these 4 philosophies and you’ll give yourself the best chance to attract a large audience.
Once you get them in your grasp, it’s up to you to make the best sales pitch possible to start building meaningful professional relationships. If you can nail down these two tasks, trade shows will always be your friend.
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