It does not matter if you are newly graduated in Sports Science if you have just opened your new gym, if you are a personal trainer or if you dedicate yourself to sports physiotherapy. Attracting customers for the fitness industry should always be one of your main goals. Your fitness business cannot grow without a marketing plan. Or at least without some marketing strategies.

You may think that training your clients well is enough to attract new ones. And you might get it that way too, but what if in addition to doing your job well you also try to get new potential customers through other channels?

If you feel like “helping” more people and increasing both your impact and your income, it is worth taking a marketing plan that helps you attract customers for the fitness industry. Introducing all the necessary strategies to achieve it.

Many industry workers struggle to grow their businesses because they do not have a business model that supports the income they want to generate. You will see how this changes as soon as you set your goals and decide how to achieve them. Take time to think about what you really want to achieve and what structure you want to follow in your business. That is the structure that best suits your goals. You can go for giveaways and gifts endorsing your brand, such as custom water bottles.

Strategies attract customers for the fitness industry

There are hundreds of ways in which you can make your way in the sports sector, especially in today’s digital world. When it comes to plans related to physical exercise, there are many interesting and attractive campaigns that you could execute.

Through digital marketing, you can target and promote your brand to your ideal audience through different channels. These are some of the ways to attract customers for the fitness industry:

1. – You have to be a source of free and quality content

When you want to attract customers for the fitness industry and stand out from your competition, the value of trust is key. It is important to build trust. Connect with your audience. If your website is perfectly designed but does not offer anything of value, forget about the option to capture leads. You have to offer something that interests those users in exchange for their email address.

If you dedicate yourself to nutrition, offer a couple of healthy recipes. If you are a personal trainer, an option may be a training table for a week. Or if you run a gym you can offer a discount bonus. Any option is fine as long as it interests users. This will help you greatly to get email addresses.

2. – Video is a perfect communication channel

To capture customers for the fitness industry the video format is perfect.

Also, note that emails that include videos have click-through rates 96% higher than those that do not include these contents.

Be sure to use live platforms for training, live testimonials and share your life to build trust with customers. You can also insert videos in your blog posts, which you can send to your email list once you have created it. Be informative, have fun and give your audience quality content.

Users will love to learn, for example the perfect posture to do a squat or the best way to use a specific machine. Video is the most used channel in this industry.

3. – Offers with local companies

Make a list of at least 50 local businesses that have access to your target audience. Decide on what type of premises you would like to launch an offer. There may be a zero-mile product store near where you have your business. The perfect combo to have a healthy life.

Or around the corner there is a sports nutritionist. Why not create a complete plan? Collaboration options can be endless depending on what you do within the industry. Take advantage of this type of collaboration to create the best plans for your customers.

4. – Events

Although social networks are the perfect channel to achieve visibility, never forget about offline connections. The way you can get to connect with someone face to face. Your digital strategy may be perfect but if you don’t give it that human touch, you will hardly be able to attract customers for the fitness industry.

Let yourself be seen at local events. Attend the events that you consider appropriate to give you visibility. Or it may even be you who organizes them. It can be a free monitored gym session, a healthy breakfast or even a masterclass of something concrete.

At the end of the event, offer attendees to book an appointment or to sign up for your classes. It is a way for people to have first contact with you. It is here that you will give the push to potential customers to finally decide to hire your services.

5. – Check out your CTA

What do your users want? In order to attract clients to the fitness industry, it is essential to understand the power you have. For interested users you are a change agent. Customers who are interested are looking to change something in their daily routines.

In this sense, your call to action should also go along that line. Instead of using phrases like “hire my services” or any call to action of the style, something similar to “Start your transformation!”.

Think about the result your audience wants. A transformation. Then, instead of offering a “free consultation” that is what has been done so far, change your CTA to a free transformation session. Or another option that you consider appropriate but always related to that power that gives you to be an agent of change.

In this session, you can evaluate customers and make an analysis of what they are looking for. It will allow you to continue working digital strategies for them. Know what they are looking for, what they liked, their concerns, etc.

7. – Be yourself, your identity is your essence

One of the best tactics you can use is to open to your audience on social networks in a fun and realistic way. A way to connect you with them. Show that kind of information to let your customers know that you are a real person, flesh and blood like everyone else.

8. – You can create a paid campaign

It is understandable that if you dedicate yourself to this sector you do not control the ins and outs of the ways in which payment campaigns are created. Do not be discouraged. Many people in the sector fight with Facebook ads, Instagram page or how to upload a video to YouTube. After all, it’s a matter of time. Here’s what you need to know about branding for your fitness business.

Conclusion

In this sense, the most important thing is that the ads generate clicks in an action-oriented funnel. The key is to be clear about what type of ad you want to create and for what purpose. Create something that builds trust and then, create ads to build relationships. Consider other advertising strategies too.