Whether you’re a solo entrepreneur or a small business, your digital marketing efforts have a huge impact on your future. If you don’t take measures to set yourself apart, you won’t experience the business growth you want.
The good news is, the internet offers many ways to expose your business to a large audience. This is your chance to be creative and establish a reputation and brand.
However, you need to be methodical about the process. Your online presence can make or break you.
To help you out, we’re going over seven tips on how to market yourself online successfully.
1. An Effective Website
Think of a website as the foundation of your online presence. It tells people who you are, what you do, and how to get ahold of you. You can also use it to sell products.
Creating a new website is your chance to start building your brand. The design needs to be modern and relevant to your industry.
This is an area where it pays to hire a professional. Work with an experienced web designer to produce something that looks great and is indicative of who you are as a business.
A professional designer will also know how to create a user-friendly layout. This is important, as many of your potential clients will judge you based on the usability of your site the customer experience it provides.
2. Get Found with SEO
Good search engine optimization is what allows people to find you based on your products and services. Engaging in both organic and paid SEO will help expose you to more people.
Organic SEO starts with your website. It needs to contain highly-searched keywords relevant to what you do.
Do yourself a favor and start learning Google Analytics and Google AdWords. Both of these tools will help you create strong organic SEO campaigns on your site.
You can also look into pay-per-click (PPC) campaigns. These allow you to pay for top spots in Google based on keyword phrases. When a person searches a keyword phrase you have an ad for, you’ll come up as a top search result.
3. Content Marketing
You may have heard the phrase “content is king.” This refers to the power content has when trying to build an online reputation.
A good content marketing campaign starts with the copy you have on your website. It should be well-written, unique, and carry your brand’s voice. It should also quickly communicate exactly how you can help potential clients.
Another content marketing tactic is blogging. Publishing articles regularly is a great way to build a reputation and establish authority in your industry or trade.
Blog articles can also help you rank higher in search engines. Make sure your blog is part of your main website. Search engines will see each article as fresh content, which is a good thing.
4. Establish a Local Presence
If you’re going after a local client base, you need to have a strong local presence online. This requires several steps, each of which you can do yourself.
Your first step should be claiming your Google My Business listing. This goes a long way when promoting your business to local clientele.
It’s also important to list your business in other directories such as Bing and Yelp. When creating these listings, make sure all your information is accurate and consistent.
With these listing go live, you have a chance to start getting online reviews. Make sure you manage them by responding to each review, even if it’s negative.
You should also consider becoming a member of any local business organizations relevant to your industry. Many of these post listings and advertisements for local entrepreneurs.
5. Social Media
Today, a good social media presence is a powerful tool for businesses. It allows you to interact with potential clients, promote your services, and take advantage of free advertising through likes and shares.
Think about which social media site smake sense for you. For example, if you’re a photographer, you’ll want to create an Instagram account. This can act as an online portfolio of sorts.
Facebook is an important site for any type of business. In fact, many people use Facebook to find products and services in their area, so you’ll want a profile here.
If you start blogging, share each article on your social media accounts. This type of relevant content is what your audience loves.
Make sure to link your social media accounts to your website. Creating this web of online channels is a great way to rank higher in search engines.
6. Professional Videos
People are thirsty for online content and want it delivered to them quickly and easily. That’s why video is such a popular medium.
Think about creating high-quality videos where you introduce the public to your business. This is your chance to be creative and informative, which makes an impact on consumers.
You can also create videos that showcase your products or talents. Doing this will pique people’s interest. The great thing about this is, they’re likely to share your video.
This is another area where you’ll need to work with a professional. The last thing you want to do is publish low-quality videos that could stain your reputation.
7. Email Campaigns
Some people feel email marketing is outdated. The truth is, it can still have a huge impact.
An email newsletter is an effective way to keep people informed about the work you’re doing or the deals you have coming. This can prove more effective than an online advertisement.
The power of an email campaign is that it allows you to stay on the minds of current and potential clients. Your recipients may also forward your email to someone they feel would appreciate it.
There are plenty of affordable email newsletter programs out there. They’re easy to use and give you total control of your campaigns.
Understand How to Market Yourself Online Effectively
Marketing yourself requires a little experimentation. However, you’ll soon discover what works best for your business.
Use the tips discussed on how to market yourself online and start boosting your online presence today.
We hope you found this article useful. Feel free to browse the rest of our site for more marketing-related content.
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