Brand and agencies will shell out nearly $80 billion for search engine optimization (SEO) services in 2020.
If you’re one of these companies and want to see a maximum return on your SEO efforts, you must engage users when they visit your website. How do you ensure user engagement? Solid UX design.
It’s a new year, and that means new UX design trends are on the horizon. Some trends carry over from year to year, but new ones emerge to solve modern problems. The technological landscape is ever changing, and that makes UX design challenging.
This evolution of technology and taste in design requires companies to stay connected to their consumers on a new level.
Keep reading for a list of game-changing trends you should adopt to stay relevant in 2020.
1. Faster Loading
Slow loading times are inexcusable to today’s consumers.
As 5G is available worldwide, it enhances data transfer speed and latency time. Slow websites and apps will instantly be deemed unusable because of bad UX.
Before starting with any other trend on this list, make sure your site is fast. Forward-thinking agencies, such as XPand Web Design Agency, are building these speedy sites to increase sales with conversion optimized pages.
2. No More Progress Loaders
Remember those bars that show that a page is loading? They were used to inform visitors on the state of the data transfer and keep them from navigating away from your site.
Loaders are irrelevant if your page is loading as fast as it should. Skip them unless your call-to-action takes a while to load, such as an order confirmation or funds transfer.
3. Ethical Design
There are several tricky design features that designers implement to influence users’ interaction with a website. These include data mining, dark patterns, and known addictive design elements.
Companies that use these tricks are taking advantage of customers — and those customers are catching on. To avoid public scrutiny, most designers are scrubbing their interfaces to remove dishonest design.
This year, UX designers will be more aware of the ethical implications of their UX design decisions. Clients will seek teams who focus on ethical design.
4. No More Overlays
For years, overlays (also known as pop-ups) have been a popular design element on many web pages.
People dislike being interrupted or slowed down by pop-ups for promotional opportunities. Annoyed visitors will eventually leave, so it’s good practice to quit using overlays altogether.
UX designers are ditching overlays for new conversion practices.
5. Next-Level Accessibility
No one should have trouble accessing information available to all. That’s why web accessibility is a growing priority in the design industry.
Until now, companies have been hiring firms to assess their site’s accessibility challenges. This is an expensive and time-consuming process. Plus, sites immediately become non-compliant when an update is pushed through.
Today, there are artificial intelligence services that continually monitor websites for compliance. When site updates occur, AI scans and modifies the site for maximum accessibility.
Forecasting the Future of Design with these UX Design Trends
It’s impossible to predict the future of design. Some UX design trends come out of nowhere and die quickly, while others build slowly and become foundations of design.
We must embrace UX trends to give audiences what they want and turn visitors into loyal customers.
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