What Is Multi Channel Marketing and Why Does Your Business Need It?

In today’s digital age, Internet marketing is all the rage. Chances are, everyone you know from your colleagues to your grandmother has access either to a smartphone or a laptop. Whatever the device may be, they have some way of accessing the Internet.

Thus, in order to get where your customers are (the Internet), you have to be active online. The best way to do that is by implementing a multi channel marketing strategy.

If you don’t yet know what is multi channel marketing, you’re in the right place. In this article, we’ll give you an overview to this unique growth strategy and provide you with actionable tips and tactics you can put into practice right now.

What is Multi Channel Marketing?

Before we get into the nitty-gritty of how to implement it, let’s first understand what multi channel marketing is. The name is fairly self-explanatory: it’s all about leveraging multiple channels to distribute the same marketing message.

Today, it’s all about the number of touchpoints that you are able to make with your customers (particularly in the B2B world). Your top prospects simply aren’t going to respond with only one or two touches because there are a hundred other companies trying to get their attention.

The only way to succeed in scheduling a meeting is to reach out to them over and over across different channels. That’s exactly where multi channel marketing comes in.

The Different Channels You Can Leverage in Marketing Strategy

There are many different channels that you can leverage in your marketing strategy. We’ll go over a few of them now.

Firstly, your website is probably the most obvious channel. It’s time you put this behemoth expense in your marketing budget to good use! Leverage your website to funnel your traffic to a high-conversion landing page that is sure to get new customers.

You can also use different channels to funnel that traffic in. Social media, for instance, is particularly popular these days. Make sure to capitalize on the social media platforms that are most relevant to your particular target market — don’t just spread yourself thin by trying to be active on every platform out there. Focus on quality over quantity

Another way to reach out to customers is to let them find you in the Google search listings for industry-related keywords. Use a high-quality B2B SEO service to get your website ranked well.

Other distribution channels for your marketing include email newsletters, white papers, PowerPoints to go on Slideshare, and much more. The important thing is always to be creative. Think about all the places that your target audience likes to hang out on the Internet, and focus your efforts on creating content for those specific websites.

Putting it Together

There you have it — know that you know what is multi channel marketing, you’re all ready to start implementing it in your own organization. There’s no doubt that if you put it into practice right, you’ll be reaping the results very soon.

For more business advice, be sure to check out the rest of the articles on the website!