4 Ways to Improve the Presentation of Your Brick and Mortar Store

With so much e-commerce going on today, many entrepreneurs assume that their brick-and-mortar stores just can’t compete. Sometimes they’re right, but there will always be a strong economic home for physical stores. Those that aren’t doing well may simply not be putting forth the right image. Here are four tips to keep your store looking great for customers.

Reinvent the Space

It’s true that if it ain’t broke, you don’t fix it. However, sometimes you don’t always know how broken things are until you do fix them. A store space is a good example. Years of success can start fading as the store’s appearance stagnates. A few simple steps to freshen and update the look can do more to attract customers than you might think. Even rearranging the displays can renew interest and break customers out of the same old browsing habits.

Illuminate It

Many commercial spaces have lighting that is almost clinical. The entire room is awash in fluorescent light, just like a warehouse or a school cafeteria. Making changes to the lighting can give the space warmth and dimension. A well-placed 8ft LED tube can brighten a large area and accentuate your merchandise beautifully, and its energy efficiency can make improvements to your utility bills.

Upgrade Signage

The easy availability and low cost of standard vinyl lettering has labeled a lot of businesses from top to bottom. It may actually be too many. The more of this flat, bland lettering there is, the less attention it draws. The signs fail to do their primary job, which is to attract attention. Today’s sign shops offer full-color designs printed on the same durable materials, creating signage that draws attention.

Add Aromas

If you operate a bakery, you’ve already got a great sensory experience for customers. Most other types of stores need a little help in this area. They typically smell like the merchandise itself, which may or may not be all that appealing. A better approach is to add your own fragrances. This allows you to control what your store smells like by using scented candles, diffusers, and candle warmers. You can even create different scents for different sections of the store.

In-store retail remains as strong as ever, no matter how much business is done online. The stores that are thriving on every corner and Main Street cover a wide variety of products, but they all share one thing: A distinctive, fresh, and inviting appearance that draws customers in.