8 Effective Ways to Grow and Expand Your Small Business in 2020

In the United States, there are about 30.2 million small businesses. 

If you’re running your own business, you may be wondering how to make your business stand out amongst the crowd. 

As a business owner, you want your business to keep accelerating. Here are effective ways to grow and expand your small business this year.

1. Make Sure You Have a Great Team

One important thing you should do is make sure that you have a great team on your side. 

Make sure that any resource whether it be IT, Human resources, or other departments have the best people on the staff. 

Human resources may be one of the most important organizations because, without it, your business may not get very far. 

Make sure that when you do have a good team, you motivate your employees and try to help them realize their potential. You should give them some freedom to voice new ideas and opinions because this will help your business grow. 

2. Encourage Customer Reviews

If you consistently have satisfied customers, you should encourage them to leave some positive reviews.

One of the best modes of advertising is by having other people vouch for your service or product. 

If you want your business to stand out, you can figure out and brainstorm some ways to encourage people to leave comments. Maybe you can offer them a coupon or discount if they do. 

There may even be perks or other rewards. 

3. Reach Out to Millenials

Millennials are becoming one of the biggest group of consumers, so you want to make sure you’re not leaving them out of your services. 

This will be a goal that you should work toward for the years to come because they’re not going anywhere. 

You’ll have to figure out how to reach out to techy 20 and 30-year olds while also reaching out to the older generation as well.

One way to reach Millenials is by having a good social media presence. You can start by joining Facebook, Twitter, and even Instagram. 

If you want to focus mainly on video marketing, you may want to join YouTube and start an account there. TikTok is also another popular video site, although this may be more popular with the younger generation.

If you want to be able to directly communicate with your customers, you may want to download WhatsApp or Facebook Messenger.

There are all kinds of different platforms out there, but you need to make sure you’re on at least a few of them. 

4. Have Flexible Scheduling For Your Employees

Your business won’t be able to run without good employees, so you need to make sure you offer good perks for them as well. 

You may be able to attract good, hard-working employees by offering flexible scheduling options.

Everyone’s lives are crazy, but it’ll make it easier on them if they know that their job will want to work with them. 

You may not be able to give your employees a raise, but you can honor their loyalty by offering them some more flexibility, like more convenient hours or the option to work from home.

Many companies are still hesitant about working from home, but more and more businesses are leaning towards that trend. 

5. Attend or Host an Event

To work on getting you and your business’s name out there, you should make sure you are hosting or attending events.

These are a great way to network and market your product and services. It will also give you a chance to connect with customers as well.

You could attend city and town events, business seminars, and even networking events. 

6. Have an Email List

Whether you’re just starting out or have been in the business for a while, email marketing is a great budget way to advertise your company.

Even the bigger companies are doing it, and it is effective. 

You should build your email list from the ground up. Make sure that your email content is desirable and not something its recipients are immediately going to mark as spam.

You can also offer incentives to sign up for this email list, and then you’ll be able to send hundreds of people information about your business on a regular basis.

7. Hire a Creative Agency

If you aren’t too creative, you may want to hire a creative agency to help you think outside of the box. 

They can work on communication strategies and marketing ideas, all of which are important in helping your business thrive. 

You can hire someone to design your cards, catalogs, and brochures. They may even be able to design your logo too. 

If you need help with other aspects of your business as well, you may want to consider investing in some small business consulting. 

8. Automate What You Can

If you’re a small business, you likely won’t be able to afford to hire a large staff to handle every little thing.

To deal with this, automating whatever processes you can can help save you time and money. 

There are some systems out there that don’t require a lot of human assistance, like email marketing, social media marketing, customer service, and in some cases tax prep.

By automating these processes, you’ll be able to devote your employees’ time toward something more valuable. 

Grow and Expand Your Small Business Today!

If you follow these tips, you will be able to grow and expand your small business into the dream that you always envisioned.

Marketing may be one of the most important things to try, and there are all kinds of methods you can try.

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