Pay-per-click (PPC) advertising visitors are 50% more likely to make a purchase than organic visitors. If you’re already advertising on Google Ads or Facebook Advertising, great! If you’re not, it’s time to get to it.
Make sure not to neglect your campaigns, though. Instead, use these six PPC advertising tips to optimize your campaigns. With these tips, you can avoid overspending and maximize your returns.
Give your ROI a kickstart with this PPC advertising guide!
1. Test Your Timing
The trick to PPC advertising is to get in front of your ideal customers at the right time. For that, you need to know who your customers are and what they’re up to.
First, learn as much as you can about your customers.
Then, determine when they’re most active. You can use your existing PPC advertising data to determine the days and times people most click on your ads.
When you first start out, set your schedule to 24/7. Leaving this setting too long can cause you to lose money, though. Once you have the data, find the most active timeframes.
Then, create an ad schedule to enable your ads at the best possible times.
2. Swap Out Ads
The messaging within your ads can help you grab customers or cause you to lose them.
Make sure to A/B test your ad language. Try different headlines and call-to-action (CTA) language. Rotate your ads to determine which work best.
3. Get on Target
Target your customers based on:
- Location
- Age
- Gender
- Household income
- Marital status
- Interests
The more precise your targeting, the more likely you’ll attract buyers.
This content marketing guide can help you create content that will appeal to your target audience.
4. Choose the Device
You can also target based on the device. For example, try creating mobile-only ads, which will appear differently on smaller screens. Make sure your website is mobile-friendly!
You can also create call-only ads, which will prompt people to call your business.
That way, you can get an immediate conversion with every click!
5. Make Bid Adjustments
The average cost-per-click (CPC) across all industries is $2.69, though it varies based on your keywords. By making bid adjustments, you can reduce your CPC and improve your ROI.
With bid adjustments, you can change how frequently your ads appear based on a device. Determine where you’re most likely to gain conversions. Then, make bid adjustments to spend more money on those efforts.
6. Use Single Keyword Ad Groups
Single keyword ad groups (SKAGs) can help you improve your quality score (QS). A higher QS will help your ads rank higher on search pages. Improving your QS will reduce your CPC, too.
To create SKAGs, organize your ads using one term per ad group.
As your campaigns run, don’t forget to add negative keywords. Adding negatives will help you avoid appearing for unwanted searches.
Punch Up Your PPC: 6 PPC Advertising Tips for Maximizing Your Reach
Punch up your PPC ads and watch sales roll in. With these seven PPC advertising tips, you can improve your campaigns and maximize your reach. Improving your campaigns will boost ROI, too!
Looking for more smart tips? Check out the Marketing section of the blog today!
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