Using Power Banks in Your Marketing Efforts

Connectivity has become a huge part of our lives. It is not uncommon to see almost everyone on their phones if you look around. This has been largely helped by faster internet speeds as well as bigger batteries on our phones. We now have phones that can last a full day on one charge and under heavy use. The reality though, is that batteries are limited. When travelling, you might not find a source of power and may need to keep your phone on for important calls, messages, and emails. The only solution is to have a power bank.

Power banks are portable sources of power, and they are usually very reliable at doing just this one thing. That said, power banks can be used for a lot more than charging your phone; they can also be used as promotional material.

The Power of Power Banks

One of the best things about marketing and promotions is that companies can use almost any medium. The trick is that companies have to try to be on their customers’ minds all the time. That is why companies hand items like T-shirts and wristbands out. These are highly visible and they market the company passively. Power banks have the same effect.

When a company puts their name or message on a power bank, they are effectively sending their name or that message out to everyone who will see the power bank. In our increasingly digital lives, we rely on power banks a lot. That means they are everywhere. A company that can leverage them will also have its name and message everywhere.

A power bank is a useful product. Customers say that they are likely to use a product that has promotional messages on it if it is useful to them. In this category of useful items, stationery, beauty products and gadgets are the products customers are most likely to not throw away.

Where They Are Useful

Companies give out most of their promotional materials at shows, conferences, and conventions. This is because these events usually have thousands of attendees which makes them the perfect place to market a company. Because these attendees have to get the word out about the events, either through email or social media, batteries drain fast. These attendees are much more likely to be appreciative of companies that offer them a power bank even if it has a message or a brand name on it.

The best thing about branded power banks is that there are many different designs you can choose from. They can be your brand colour, any other colour, or even any other design that would catch the eye of your target customer.

If the power bank is branded well enough, people will not have any qualms about carrying it with them. This means that choosing the design is the tricky part, as it determines how people will handle the power bank.

Finding the Best Design

Because there are so many different design options, it is very easy to get it wrong. Here are a few tips that can help:

• Start with market research – Giving out promotional products that do not resonate with your ideal customer will not work very well. The best way to ensure that you get a product that will help drive your company forward is to do market and customer research. Get potential customers to tell you what they like in terms of design. You could even make it a survey and even gift those that help you.
• See what other companies are doing – If there are other companies in your niche that are also offering branded power banks to their customers, you could get a few of theirs and see how they design them.
• Make it match your brand – How does your company come across? What do people expect of your company? Take those views and let the designer have them in mind when coming up with a design.

Sourcing the Branded Power Banks

After the design is ready, the next step is finding a company that can brand the power banks for you. When doing your research, try to find companies that have a good reputation for providing high-quality products and prints. Keep in mind that a bad design might not produce the results you expect.

Next, try to see if the company can produce it in the quantities you need. You might need thousands of units of power banks for a majority of people who attend the event where you intend to hand them out.

Before deciding on a company, try to enquire about their lead time. You want the power banks to be at your office or the event a day or so beforehand so that everything goes well. If they cannot deliver in the timeframe you set, look for another company. On a related note, ask if they can deliver to the location you need.

Do not forget to ask for a sample. You need to see the product before it reaches the hands of your customers. If the product is of low quality, that might tank the reputation of your company. Get the branded power bank company or retailer to send a sample beforehand so you can evaluate the product.

Finally, see if they can reduce their prices accordingly depending on the number of units you need. It might be that they have already considered giving you a lower price per unit since you will be ordering in bulk, but it is always a good idea to check to be safe.

Conclusion

Merchandise is a very good way of reaching a lot of people. The main advantage is that merchandise works for you even after you have stopped your marketing efforts. The one thing to keep in mind is that your merchandise has to be useful so people actually use it and therefore increase the chances of other people seeing your name or message. One of the most useful products for anyone with a phone or even a laptop is a power bank. Just ensure the company you task with manufacturing branded power banks for your company has enough experience, produces high-quality products, and offers a good price on bulk orders.