Why you Should Only Hire White Label SEO Reseller?

If you are a business owner or belong to the marketing industry, you understand the importance of SEO in business growth. For many years, countless businesses have used SEO services to gain an advantage over their competitors. If a company captures the attention of its intended customers, it is considered to be a true success. Many businesses fail to capture the attention of their customers without the help of the SEO program. An SEO reseller program arms the businesses with everything they need to gain the attention of a potential customer.

There are two types of techniques that are used by SEO agencies to boost the online presence of a business- Black Hat SEO techniques and White Hat SEO techniques. Both techniques are used to increase website ranking, gain more traffic, and earn more revenue, but the methods are completely different. White hat SEO techniques use organic means that are legal and acceptable by both the search engine and human. On the other hand, Black Hat SEO takes advantage of loopholes in the search engine algorithm to achieve its objective.

White label SEO

A white label SEO reseller program uses a variety of white hat SEO techniques that help boost the ranking of the website, increase traffic, convert potential customers into customers and more

Here are some of the white hat techniques used by White label SEO reseller:

1. Content creation: One of the most important jobs of an SEO is to create relevant and original content for the website. Creating content for a website is different from creating it for creative purposes. As an SEO, you need you to provide valid information to the visitor while being concise. A reputable SEO has a team of content creators who are trained to create original and unique content for a website.

2. Link building: Search engines like Google and Bing place a high value on relevant external links. However, this doesn’t mean you can create a link with any website; it should be of a similar industry to create an organic link. Search engines change their algorithms regularly to deal with non-white hat techniques. An SEO help build successful links to an external website that is original and is related to your client’s site.

3. Keyword Optimization: Keyword optimization relies on various factors like keyword density, keyword length, and keyword value. It is important to know the right way to use a keyword before you start placing them in an article. This technique is one of the most important ingredients used by various businesses to gain success in SEO, so expect to run into heavy competition.

4. Reputation Building: A white seller SEO helps in improving your client’s reputation online. They company optimize good reviews and tries to control the damage done by bad ones.

5. Guest Blogs: A guest blog is one of the safest techniques used in SEO. They are a good way to increase off-page SEO. An experienced SEO is skillful in writing guest blogs that help boos the traffic on your client’s website.

Black Hat SEO

Compared to white label, Black hat SEO break all the SEO rules. Many agencies use this technique to trick the algorithm of a search engine to boost the website ranking. These techniques do not produce quality content and using such techniques may result in severe consequences such as a major decrease in website ranking or getting blacklisted.

Here are some of the techniques that you should avoid:

1. Stuffing Keyword: Imagine someone repeating your name 3-5 times in a sentence. This isn’t the way someone speaks, and it doesn’t make any sense. When someone uses this technique, the search engine will pick this up, and measures will be taken by the search engines to take action against it. If you don’t want to get blacklisted, make sure you refrain yourself from using such a technique.

2. Hidden text: In addition to keyword stuffing, many SEO agencies hide the keyword in the background that is not easily visible to human eyes. This technique is used when the SEO is not capable of creating quality content for the website. Even though humans are not able to see it, but the search engine can. You can gain short-term benefits of using this technique, but the ever-changing search engine will catch up.

3. Duplicate content: Copying content from a different website is a crime, and the owner of the original site can take legal actions against your client. If you want to avoid such a scenario, it is advisable to hire a white reseller SEO who are capable of creating original content that will rank higher in search engines.

4. Fake clickbait: Many Black hat SEO uses this technique to increase traffic on a website. Fake clickbait provides short-term results and is not beneficial for an extended period.