3 Tips For Getting More Exposure For Your Startup

If you’re working on a startup, it can be scary as your release date approaches and you’re unsure about how successful you’ll be once you’re officially opened for business. Especially if this is your first venture or you’re operating on a small budget, you might be concerned that you’re not going to get enough buzz around your startup to have a big kick-off. But with the right exposure, these worries can be eased.

To show you how this can be done, here are three tips for getting more exposure for your startup. 

Attend The Right Events

As you prepare for your startup to hit the market, one thing you should focus your marketing or advertising attention on is attending the right events.

According to Patrick Smith, a contributor to AllBusiness.com, going to conferences or local networking events can be really helpful for getting some good exposure for your startup. Especially if you’re able to network with some influential or otherwise successful people and get them excited about the work you’re doing, you could bring a lot of eyes and attention to your startup. And, if you have the capabilities, you might also want to consider sponsoring something at your local networking events so you can get your name in front of people who could be a big help to your business once you’re ready for things to go public. 

Properly Pitch Your Business To Media Outlets

Getting some good media exposure can help with exposure in all forms for your startup. But in order for this to come your way, you’ll probably have to do a lot of the legwork yourself.

To help with this, Jonathan Long, a contributor to BusinessCollective.com, recommends that you send some pitches about your company and what you’re doing to some media outlets. However, when doing this, make sure you’re not sending the same boilerplate pitch to every outlet. By personalizing your pitch and putting some real-time into making your pitch sound genuine and authentic, you may have a better chance of getting a journalist’s attention and getting some real media exposure for your startup. 

Connect With Influencers On Social Media

Another great way to build some buzz around your startup, according to AJ Agrawal, a contributor to Forbes.com, is to connect with the right influencers on social media. 

Influencer marketing can be a huge asset to your startup when executed correctly. To do this, try to reach out to important influencers in the market you’re trying to break into and see if they’d be willing to mention you to their audience. If so, this could give you a huge boost in exposure and some much-needed credibility. 

If you’re worried about the amount of exposure you’re getting for your startup, consider using the tips mentioned above to give yourself a boost.