There are more ways to market your business than ever. There are also more opportunities to measure your marketing efforts.
There are great business marketing tools out there that will help you automate and measure your return on investment. While these tools make marketing easier, picking the right tools for your business isn’t easy.
We’ve done the legwork for you and discovered the top marketing tools that you need for your business. Keep reading to find out what they are.
1. Google Analytics
Your website is the central location of your marketing tactics. You want to do everything you can to get more traffic and attract more leads.
You don’t know how much traffic you have or what your conversion rate is unless you measure them both. Google Analytics is a free tool that lets you do just that.
2. Customer Relationship Management
One of the biggest challenges that sales reps face is that they don’t have the time to follow up with leads. The lack of follow up is costly to every business.
Most leads will close after several contacts, however, reps stop following up after the first or second no.
A CRM system like Salesforce can help your team focus on the most qualified leads and have a system in place to follow up with all of them.
3. Elysium Local Pro + Social
There are so many social media and marketing tools out there, that you have to switch between tools to manage your marketing and analytics.
Elysium Marketing Gurus solved this problem by having several local marketing tools available under a single business dashboard.
4. MailChimp
As you build up your list, you need an easy way to communicate with them and manage your list. That’s where MailChimp comes in.
It’s long been considered to be one of the top email marketing tools for its ease of use and affordability. The most basic plan is free for a list of up to 2,000. If you want more features or have a larger list, you’ll pay between $10 – $15 a month in most cases.
5. Ubersuggest
If you want to drive traffic to your website, you’ll need to invest in search marketing. Ubersuggest is a free tool that allows you to do keyword research and competitive research.
You can find out how much search volume a search term has. You can also see which sites are backlinking to the sites that rank higher than yours.
You can even do an SEO audit on your own site to see where you can improve your search rankings.
Invest in Business Marketing Tools
If you want to make the most of your marketing efforts, you have to make it as easy as possible. You need to have business marketing tools that allow you to automate and measure your marketing.
The tools listed here will help you do that, and they won’t break the bank, either.
Be sure to visit this site often for more business tips just for entrepreneurs.
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