As technology becomes more sophisticated, how people find information online changes. Instead of taking the time to type their search queries in, they can now use voice search. This eliminates the possibility of misspelling the terms they are looking for and gets them results much faster.
Optimizing your business to use voice search can be incredibly beneficial, as it can increase the traffic that you get to your website. The question isn’t whether or not you should incorporate this tool, people are already using it. If you want to see some results, then adding this as soon as possible is in your best interest. Below are the steps that you need to take to use this tool to increase website traffic.
Step 1: Start with SEO
Even when it comes to voice search, you need to incorporate the right SEO. This means your website should load quickly and have relevant content for the searcher. At this point in time, your site should already be using SEO. If you’re using it correctly, then transitioning from traditional search methods to voice search should be that much easier.
Step 2: Choose Conversational Keywords
Keywords are still going to be an important part of voice search, but you need to choose ones that more accurately reflect how people talk. One of the best and easiest ways to accomplish this goal is to make your content more conversational. This means that your blog posts, articles and other information should have content that is easy to approach and read. This will also get you noticed more often by Google.
This process can be a bit challenging to master, but it’s not impossible. The best way to figure out what your customers are looking for is by listening to them. See how they comment on your posts or how they talk about your products during reviews. You can even use data and analytics to find out what words and phrases customers use to describe or search for your business. Any of these can help you tailor your content to be optimized for voice search and be more engaging for customers.
Step 3: Answer a Question
The vast majority of people who use their voice to conduct a search often ask a question. Thus, if you want more traffic and visibility, think about your customers’ questions and how your products or services are the answer they need.
Again, you can figure this out by looking at customer behavior and using analytics and data to figure out exactly what they are asking, or you can ask them directly. Using a combination of both could be a great way to ensure that your information is able to cover all the bases and drive more traffic to your site.
Voice Search Will Continue to Grow in Popularity
The number of people using voice search for information has grown over the past several years. It’s even expected that more people will use it to search online. If you want to stay relevant and ensure that people are visiting your site, then now is the time to optimize your content and use this tool to your advantage.
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