Innovative Video Marketing Trends That Will Be Everywhere in 2020

 

Want to upend your marketing campaigns and create great video content? Tap into these innovative video marketing trends that will be everywhere in 2020.

Video marketing is perhaps the biggest and best digital marketing trend we’re seeing this year. And if your company isn’t using it yet, you should get on it.

There are tons of different content options and styles when it comes to video marketing. So it’s important to explore the ones that make the most sense for your company. 

Keep reading for the video marketing trends we’re seeing everywhere so you can begin brainstorming on video content for your company today. 

Shoppable Videos Shine

If your company has an online store, this is a great way to generate sales on your site. While shoppable posts are still important, adding shoppable video content is becoming the best way to get viewers on your site in seconds.

By posting a shoppable video showcasing a product or collection, you can link the specific webpage on your site where someone can buy your product on the spot. By creating engaging and inviting video content, you can have viewers swiping up on your video and purchase with you in a way that is easy for them and involves as minimal steps as possible. Shortening your customer’s journey is a great way to up your conversion rates.

These shoppable videos are a great idea for a story ad campaign, putting your company and product in front of new viewers. By setting up an ad campaign with your video, you can target a specific demographic that can relate to your product and is more likely to be interested in it. This is a great way to gain new customers. 

You can use a shoppable video when collaborating with an influencer, posting an ad, or even when posting an educational video. With the impatience of current customers, this strategy helps to show them your product in a quick and engaging way, while letting them purchase what they want in minutes. 

Embrace Educational Videos 

When considering what kind of video content you will produce, educational videos are always a good idea. This is the best way to educate your audience, as there are both auditory and visual aids. These videos can be done using an influencer, an expert in your field, or an individual from your company. 

A great educational video idea is filming a tutorial using your product and linking the product page to make it shoppable. Using an influencer for these instructional videos is a great way to reach new customers and put your product in the eyes of tons of viewers.

If you want to communicate directly with your customer, using a staff member who feels comfortable on camera is a great way to let viewers behind the scenes or see the faces behind your brand. This is a great way to engage with your customers and build up your brand’s loyalty. 

Social media is inundated with glossy advertisement images and videos. By using educational videos, you have more of a shot at standing out in your viewers’ social feed. Creating interesting and informative content is a great way to reach viewers that have learned to identify ads and scroll past them.  

This strategy shows you care about connecting with your customers. It shows that you are there to educate them on how to better use your product rather than sell it to them.

This strategy is helping to create trust between consumers and your brand. If you want to take this educational approach and put it directly in potential clients’ hands when they visit your office, consider using custom video brochures.

Go Live 

Live videos aren’t going anywhere. By connecting with your customers in real-time, you are able to get more personal with viewers. This is also a great way to create a sense of immediacy, making viewers quickly tap in to see what you have to say. 

Because these videos are happening in real-time, they are usually prioritized in social media algorithms. This puts you close to the top of their feed or social stories, making your video more prominent and visible than others. This is a great way to engage with viewers instantaneously. 

Making an engaging live video tends to keep viewers watching longer, which is in part due to viewers preferring a more authentic experience. Use real-time customer reactions to your advantage. Tell customers to type in questions or comments, and use them while filming to engage with and give them immediate answers and responses. 

Before going live, make sure you have an idea of what you’re going to say. Having a purpose and plan will help guide this live feature that can go badly if not considered. Before going live, you should also give your audience a heads up in advance, allowing them to know when they should tune in.  

Some ideas for going live are to do so when your company is having any special events. You can also use this feature to showcase a new product or to do unboxings of new products you’ve gotten in. While some videos should be product-based, others should be more fun and informal. 

Video Marketing Trends to Try This Year 

If you aren’t already using video marketing to promote your company, now is the time. When meeting to go over your annual marketing strategy, talk with your marketing and social media teams to brainstorm ideas for video content that would engage your viewers and promote sales. Try some of these video marketing trends to take your digital marketing to the next level this year. 

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