WordPress, since its inception back in 2003, there was no looking back for this content management system (CMS). To speak the truth, it grew by leaps and bounds. Did you know that WP powers about 34 percent of websites today? Again, WP released in the year 2019 has as many as 8,088, 611 downloads to its credit. You might be wondering why the CMS is so popular with business. As far as the marketing perspective is concerned, WordPress has numerous benefits and is the best CMS for your website SEO.
According to an article published on https://www.entrepreneur.com, now, WP is used by over 74 million websites that come up with new posts every couple of seconds. It does not matter whether you have a small website or a multi-page one, WP is your best bet for SEO purposes. The extensively used CMS has now become preferred among entrepreneurs due to WP’s power, flexibility, and security. Then, how robust is WP for your website?
The leading search engines such as Google and Bing in fact like websites, which are powered by WordPress due to its framework. A WP website is also simple to crawl for Google spiders. Actually, Matt Cutts from Google did support and approve WP during WordCamp, San Francisco in the year 2009. Did you know that even Matt’s personal blog is on WordPress? So let us understand why WP is the best CMS for SEO.
WordPress lets you build attractive permalinks
When your website is on WP, it is extremely simple to change or tweak your site’s permalink. It means your website URL will not have unsightly characters and look appealing to the visitors. It will look something like tampa.com/restaurant/2018/12/25/best-places-to-dine. The benefit of editing your article’s permalink is that you can insert your business-related keyword (KW) into the specific URL.
It indicates with WP, your permalink not only looks good and informative as well as helps when it comes to search rankings. Then, why opt for some other CMS when you have WP, which is also free.
Good user experience
When it comes to WP plugins and themes, these work in collaboration to make business websites and blogs professional, appealing, and user-friendly. The result is that your targeted audience or visitors have a pleasing navigation experience on your WP site. It makes your visitors stay longer on your web pages, thus reducing the overall bounce rate of your site. When this happens, there is nothing like it.
If you are looking to grab the top spot in the search engine results pages (SERPs), the good news is that Google rewards sites that provide the best user experience to the visitors.
Managing your metadata is super easy
Did you know that SEO titles, as well as metadata, enhances the way Google or Bing understands the significance of your business website? It also helps these search engines to figure out your site’s relevance. As far as metadata is concerned, it tells Google spiders what your website is about and how relevant it is for your targeted audience. When you integrate relevant KWs or search phrases to your metadata, your web pages will rank higher in the SERPs for those KWs. You can learn more about your site’s metadata and their proper use by looking up platforms such as SEO agency Social Market Way or similar ones.
You must be wondering how WP helps in all this. Well, when you have a website powered by WP, you would get a plug-in called Yoast SEO that helps you to include metadata to all the posts in no time.
No issues related to slow page load time
Did you know that web page speed is one of the crucial Google ranking parameters as far as mobile search is concerned? Therefore, when your website loads slowly, it would end up annoying your visitors as well as push your site deep down in the SERPs. Fret not because the great news is that WP comes with some of the best plugins that boost your website’s page load time.
For example, you can use ShortPixel Image Optimizer, which is a WP plug-in that squeezes all your PDF documents as well as previous images to boost your site’s page speed. There is another WP plug-in for improving website speed, called WPOptimize, which caches your website, helps in clearing the database, and squashes all your photos for quick loading.
Image optimization is a breeze on your WP website
Photos and visuals are important for your blog articles. When you have long-form content on travel or food, for instance, supporting images makes your copy look appealing and breaks the text into engaging, readable segments. Today, no one likes to read chunks of text without any photos or visuals. As far as images are concerned, these not only improve user engagement levels but also serve as robust tools for your website SEO when using WP.
These are the three best ways WP helps in optimizing your website photos to boost rankings in the SERPS:
- With WP, you could use a plug-in that mechanically builds alt text for your website photos.
- WP lets you build substitute text for every photo you use on the website. It means you can insert your KWs, as image descriptions, and would be observed by Google crawlers.
- You could resize your photos so that these do not slow down your website’s speed.
WP is optimized for your mobile audience
As far as mobile use is concerned, it has grown very fast in the last couple of years. Yes, when it comes to mobile traffic, it increased by 222 percent in just five years’ time. Therefore, if you want to become a successful marketer and like to improve the online visibility of your site, your web pages should be optimized for mobile use.
If you are using WP, you need not do anything more to make your web pages mobile or smartphone-friendly. That is because WP themes are optimized for your mobile audience.
Final words
Now that you know why WP is the best CMS for SEO, it is time to build your site using it and rank high in the SERPs. With WP, you get optimized themes, tools, and plugins.
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