The restaurant industry in an almost $900 billion a year industry.
But let’s face it not all restaurant ideas are made of gold, and some barely pass for bronze.
In this business, you have only one option… SUCCEED!
Easier said than done though, right? Well, fear not because with the following 15 ideas you’ll be standing out amongst the rest in no time.
Restaurant Ideas
Below is a list of unique and engaging ideas to bring out the most in your restaurant so you can make your guest happy and create some regulars that will be sure to keep coming back!
1. Make the most of Your Location
Having a premier address might help but boosting your curb appeal can turn a low rent location into a local hotspot.
A carefully chosen design could be the one interior choice that sets your restaurant apart from the masses.
The ambiance, mood, vibe, style, etc will all play factors as to whether or not you will draw long-standing clientele
2. Treat Your Guests to Wine Nights
In 2015 nearly 42% of all wine consumed in the USA was drunk by Millenials. With over 80 million millennials that is a huge market to be tapped! Host wine nights weekly or monthly to bring in the vino lovers in your community.
3. Renovate Your Space
Your eyes process a room in just 13 milliseconds. Restaurant customers will be enticed by your creativity. Creating a newly renovated space with what you already own is a great way to utilize the space you have while keeping things fresh.
4. Be the Host of a Cooking Class
As much as we love to eat out sometimes people want a home-cooked meal. hosting a cooking class will keep the diners eating your food but take the pressure off of your chefs from cooking the meal!
5. Maintain Regulars
Your regulars are the lifeblood of your business. With the right practice, you will keep them coming back again and again. Offer rewards programs or incentives for those who keep your business up and running on a regular basis.
6. Stand Out
There will always be the same Bar and Grills reinvented over and over. Be a trendsetter! Find your target customer and harness that power! For example, if you’re seeing an influx of business folk coming in for lunch meetings, offer a special for lunch service that will keep them coming back. Eventually via word of mouth your place could become a destination for that clientele.
7. Social Media
This sort of goes without saying, but YOU HAVE TO HAVE A SOCIAL MEDIA HANDLE! It goes beyond simple posts, and when you take the time to promote your business the return is evident. Think of all options from Instagram to Facebook to even Snapchat, all of these venues will help you promote your restaurant strategy.
8. Streamline Your Website
Your guests will want the ease of access when it comes to your website. Having an outdated or non-user friendly website will only hurt you in the long run. So you want to make sure your website is up to date and can be easily navigated.
9. Online Ordering
As much as you work on creating an amazing ambiance, sometimes people will just want to eat dinner at home. A takeout and/or delivery service that is convenient and easy to use will keep your guests dining with you even when they’re home!
10. Pop-ups
Local and community are two words that you must embrace in the restaurant world. Think about catering for a local charity event or even opening a booth at a music or craft festival. In the end, it will not only help you with marketing it will also help you connect with your local community.
11. Offer Promotions
Special menus for Valentine’s Day and New Year’s Eve will keep your regulars intrigued and entice new clientele. Offer a prix fixe menu and advertise it on Facebook, Instagram, and your website.
12. Promote Your Chef
We live in a foodies world. People in a restaurant want to know where their food is sourced and who is preparing it! Give them the opportunity to meet the chefs! This will boost morale amongst the staff and give your guests a unique experience that will set your restaurant apart from the rest.
13. Holiday Parties
Making your restaurant the destination location for holiday parties will drive up your business. Making it easy for guests to make reservations is key. You should also consider offering prix fixe meals for parties that will help ease their anxieties and make service a breeze.
14. Live Music
Dinner and a show! Live music scheduled on a regular basis gets bodies in the door and offers entertainment. Consider booking a local musician with a good following. Promoting each other via social media will benefit both parties and draw in their existing fan base.
15. Free Wi-Fi
This is huge. Let your guests market for you! Having free wi-fi ensures that guests can leave reviews, check-in, and post photos in real-time. Furthermore, many guests might want to utilize your space for lunch meetings or presentations. Having complimentary wi-fi will allow them to enjoy your restaurant and still take care of business.
Wapping Up
The fact is there are hundreds of different restaurant ideas. Finding the right fit for you is easy once you narrow a few things down. Make sure to keep in mind that the restaurant business is an ever-changing industry. You have to stay on top of current trends and markets to maintain success.
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