Coffeshops seem to pop up on every corner, which means that you must work hard to maintain a competitive edge in the market. Once you’ve found the right location and picked out the equipment, it is time to start setting up a theme that resonates with your target audience. Creating a concept that makes sense for your shop doesn’t require extreme changes. Instead, try making these four small changes to set a theme that makes your customers feel instantly at home.
Make an Impression with Signage
People really do make snap judgments about where they want to try a cup of coffee. The right signage can bring in customers who were merely planning to walk by your doors. Your regular customers will also feel a touch of comfort when they see a sign that resonates with their goal of having a relaxing cup of coffee.
Customize the Menus
The menus that you use at your coffee shop are the first thing that your customers touch. You’ve put time and effort into developing a delicious menu that is filled with flavors to tantalize your customers’ taste buds, so you should show it off. Menu covers come in a variety of styles that allow you to instantly transform the look of your coffee shop. You’ll also find options ranging from sleek and elegant to quirky and fun so that you achieve your desired vibe.
Install the Right Lighting
The lighting in your coffeeshop helps set the mood. Do you aim to bring in a crowd of productive remote workers during the day? If so, then turn up the lights. Task lighting at the various tables can give off an executive vibe that makes people want to stay and work. Alternatively, you may know that you want more of an after-hours theme where people feel like they are coming home. If this is the case, then choose softer lights that encourage people to unwind.
Add a Focal Point
The theme of your coffee shop becomes clearer when you add a single focal point that everyone can see. For example, a bookshelf filled with borrowable books gives your shop a cozy and intellectual theme. Wall murals are another option that can be used to demonstrate the theme.
Your coffeeshop should have personality, and the theme should be carried throughout the entire design. From your menus to the signage, you can spread hints of the theme throughout your shop so that everything has a cohesive feel that makes your customers want to linger for a second cup.
Brooke Chaplan is a freelance writer and blogger. She lives and works out of her home in Los Lunas, New Mexico. She loves the outdoors and spends most of her time hiking, biking, and gardening. For more information, contact Brooke via Facebook at facebook.com/brooke.chaplan or Twitter @BrookeChaplan
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