When it comes to marketing your business, one flyer or billboard isn’t enough. In fact, it now takes five to seven impressions for someone to remember your brand. If people don’t see you, they’ll fail to recognize the benefits of choosing your business.
Are you a small business owner ready to expand their reach and boost brand exposure? It’s time to learn how to get your name out there. Keep reading to boost your brand and your business with these quick tips.
1. Get Organized
The first step to success is to get organized! Start with a brainstorming session. Craft an elevator pitch for your brand that summarizes your business in 30 seconds.
Get customer input as soon as you can, too. Host a soft opening and invite people to experience your business firsthand. Then, ask for their feedback.
Their feedback can help you work out the kinks.
2. Develop a Website
People spend an average of two minutes viewing a page before moving on. If your website fails to make an impact, your brand fails, too. In some cases, seeing your website is the first time someone will experience your brand.
Hire an experienced web designer and developer to create a wow-worthy website. Add a blog and make sure to use search engine optimization (SEO). SEO will help you attract more customers to your website.
3. Utilize Social Media
Once your website is up, claim all of your social media accounts. Make sure your brand is consistent on each platform. You can use similar banners and profile pictures to start.
Social media will help you increase exposure and reach new customers.
4. Claim Your Business
Make sure to claim your Google My Business listing. This listing provides customers with all of your contact information. If you don’t claim your listing, customers might fail to find your online and in person.
You can also claim your business on any relevant industry directories.
5. Use Google Ads
If you want to learn how to get your name out there, consider learning pay-per-click (PPC) advertising. PPC ads let you advertise your business on Google, Facebook, Instagram, and LinkedIn.
These ads can help you generate brand awareness and site traffic.
6. Build a Local Network
Connect with other local businesses. Share prospects by offering one another’s coupons or post one another’s business cards on a bulletin board.
Make sure your business card reflects your brand. You can utilize these business card templates to get started.
7. Offer Coupons
You can also entice new people to your business by offering coupons. First-time happy customers will come back for more (and maybe bring their friends next time). Now you’re creating a buzz and learning how to promote your business.
How to Get Your Name Out There: 7 Tips for Savvy Business Owners
Now that you know how to get your name out there, get to it! These seven tips will help expand your brand and broaden your reach. Get started with these easy tips.
Looking for more tips? Check out the Marketing section of the blog today!
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