Typography is a subset of graphic design that quickly evolves with time. Here’s how creative marketers are tapping into the latest typography trends in 2020.
Typography trends have evolved significantly in the last four decades. From the hardboiled nature of the typewriter to the chunky pixellating of arcade games, it’s been an unsung hero of the design process that adds to the appeal and readability of all kinds of messages.
In the following article, we’ll be discussing the functionality of typography as well as the top modern typography trends set to rule the world of marketing. Let’s begin!
What Your Typography Does
Great typography draws you into a company’s culture and/or messaging without you even realizing what it’s doing to you. It uses its unique qualities to put a project, message, or company front-and-center.
It is descriptive. It enhances any accompanying designs. Lastly, it plays well with all forms of media, an important point in the coexistence of digital display screens and print materials.
Want to capitalize on the current climate of font trends? Here are the six you need to watch out for.
1. Rounded Sans Serifs and Simple Rounded Fonts
Sans serifs fonts have a smooth and reliable quality that has made them a favorite among digital designers. As the creativity behind font creation evolves, however, there are many a trending font out there that follow the same basic design while bringing something new to the table.
See Eurostile, Frutiger, Stone Sans, and Myriad Pro. A more comprehensive list of “like-minded” fonts can be found at this link.
2. Bigger and Bolder Fonts
Another thing to consider when picking out an emerging trend is to just go with something ordinary like Futura, Helvetica, Garamond, or Palatino. When choosing them, however, don’t stop there!
See how big and bold you can go with them. Flirt with color schemes, shapes, and other design patterns. The goal is to make the ordinary extraordinary.
3. Customizing Traditional Fonts
It can be difficult tinkering with trending fonts, but many designers are starting to experiment with it. By adding the font to a design as-is, they can then experiment with design programs to warp or alter certain letters within the text block. Doing this almost always results in something unique, familiar, and striking.
4. Gradient Text
Using subtle gradients on traditional fonts is another way to keep the viewer’s eyes locked onto the screen and moving down or across the page. To get the best effects, you’ll want just enough distinction between lines to make the viewer feel magnetized to the page.
5. Undersized Text
Undersized type tends to be the typography pictures present the best. Choose something smooth and easy-to-read that does just enough to convey what you want it to convey while letting the imagery sell the messaging.
6. Animated Text
Last but not least, text animation on photos could be a good way to go if you really want the design to pop and the viewer’s comprehension to remain on-alert and kinetic as they look at your design. Movement in the text can’t help attracting eyeballs and engaging the viewer for however long you need them to be.
Typography Trends Bring Design Projects to Life
It’s important to follow typography trends as a designer or entrepreneur. They do more than add flash and verve; they bring important projects to life.
Best of luck as you make your selections. For more advice and tips on the business of design, check out some of our additional posts!
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