How to Gather Customer Information to Tailor Your Marketing Campaign

Gathering information on your customers as a business can help you create campaigns that reach your target demographics, and generate loyalty from your client base. It can also help you reach potential customers who are interested in your product and just don’t know it yet. Here are a few ways to gather vital consumer data that will help optimize your marketing approach:

Have a Presence on Multiple Social Platforms

Free social media platforms like Twitter, Facebook and Instagram have given businesses amazing outlets to reach out to potential customers. Having a strong social media presence is vital to succeed in any marketing campaign as people continue to move towards interacting primarily through technology. Building a fun, but honest social media presence that stays up-to-date in its interactions fuels valuable word of mouth for your brand. Once a presence is established, it can be leveraged for multiple purposes including the development of the marketing side.

Use Analytics

Analyzing your customer base through analytics will give you plenty of information to base your campaigns around. Google Analytics is a great example of a simple tool to track customer data, and find out the demographics that your business is resonating with. Name Matching is another type of data collection that can help to match customers and match names to filter out spam. This really works well when your business is already present on several social media platforms. Some analytics tools can even be integrated in with your existing accounts. Twitter and Instagram are noted to have some of the best functionality in terms of receiving support from analytics, and can generate massive outreach for your marketing team.

Run Surveys and Polls

Creating and running surveys can help to poll your potential customer base to gather responses on your product. This can be used to gather data on how customers react to your goods, and to receive responses on what your client base would like to see from your company. It’s a good idea to include some form of incentive with the survey to help promote it, such as a coupon or discount upon completion. This prompts participation by the consumer, who may otherwise ignore the survey request during a busy day. Email and online surveys tend to receive better traction, but you may wish to include a snail mail campaign if you already know a fair number of your customers are from older generations.