The 21st century entrepreneurial landscape is varied and dynamic! We have businesses of all kinds emerging and flourishing. The economy today is booming with media, advertising, food, music, fitness, real estate, mutual funds, human resource allocation, entertainment, and multiple other business verticals. Each business domain has its unique challenges and benefits arising out of it. Even though currently we are at a personal, social, and economic standpoint because of COVID-19 infections, deaths, and treatments, there are ways in which business owners can plan their way forward. Today, there’s been a rise in wellness entrepreneurs. They either work solo as “solopreneurs” or have a very small team. The term wellness entrepreneur might sound glamorous, but like every business, there are hurdles to tackle here as well.
Eric Dalius claims that wellness entrepreneurs have a place in 21st century business
Life and business aren’t easy! Both present us with challenges that we can overcome with a positive approach and aptitude. Not many people get trained to address life and business challenges like a pro. They often succumb to the onset of a crisis. It’s essential to train the mind and address issues from a state of detachment and calm. And this is exactly where the wellness entrepreneurs feature. They come up with advanced training and wellness modules, that helps business owners, corporates and others to channelize their potential towards a positive goal. They help us with small and simple lifestyle changes that help to make greater positive shifts within. Gradually, people develop a positive attitude towards life and can attain their goals easily than before.
Churning out such positivity from people isn’t easy. Wellness entrepreneurs have to exercise a specific way of life, so that they can bring out the best in others. But in doing so and also running their wellness business, they encounter several challenges. Let’s talk about the business hurdles that wellness entrepreneurs face and look at the possible remedies by Eric J Dalius.
Isolation and lack of motivation
Leading wellness entrepreneurs are constantly attending events, seminars, workshops, and other wellness training programs from time to time! It helps them to tap into new and advanced knowledge and resources. They use these insights and information to create a helpful mind and body training modules for their clients. It helps them to prepare for inspirational talks, YouTube, and Facebook Live videos. However, most wellness entrepreneurs report that they face isolation and absence of motivation once they are back from training sessions and workshops.
The reason is simple! The majority of wellness entrepreneurs work solo or with a small team that manages their PR, marketing, and financing. But they alone take charge of the thinking and brainstorming part. During a seminar and workshop, they get to meet other likeminded people and share various ideas, concepts, and innovative thoughts. They eat and meditate together and take part in various activities. This constant change of realities and circumstances can create depression in them. Instead of falling prey to it, wellness entrepreneurs should increase their motivation level. Using email and video, chats to stay connected with other experts they met is smart way out. It also helps them carry on the process of knowledge sharing that enhances their business skills as well.
The real-time financial worries
Wellness entrepreneurs also undergo multiple funding issues! Since most of them work as solopreneurs, they are accountable for all financial decisions. So, if there’s a wrong decision, they have nowhere to fall back, but themselves. From raising a specific capital amount for investing in a module or wellness product launch to paying the bills, they have to manage it all. It might lead to financial stress.
Sometimes, wellness entrepreneurs have less cash during the starting years! Here they need to make judicious use of the existing capital and look for ways to double the earning. Financial stress and dilemmas, can impact the personal life and compel one to make shaky decisions. Moving beyond that, it can also impact the entrepreneur’s relationship, social circle, and health.
According to a study by the American Psychological Association, approximately three-quarters of the American population is under financial stress. And this also includes the wellness business leaders and owners. The best way to deal with it is to get correct at budgeting and expenditure. If you think you aren’t good at this planning, take time to hire a smart financial consultant or accountant who can help you significantly. They might help you to make better savings and investment decisions. Also, a financial consultant helps wellness entrepreneurs to decide on the necessary expenditures.
Endless explanation
Its 2020, and the global business domain has evolved manifold! Today, there’s more to look forward from the business domain other than marketers, advertisers, real estate agents, and media professionals. Alternative and new age job profiles are emerging at a fast pace. And wellness entrepreneurs are one such example. They emphasize the relevance of taking care of one’s body and mind, to excel in life and lead a harmonious life. But often people find it tough to accept what they do for a living as a profession.
The majority of people consider wellness entrepreneurs and consultants to be the same. But the truth is, both are different and have their tasks and responsibilities outlined differently. A wellness entrepreneur needs to ensure that they come up with innovative and interactive modules and share the same with a group of people. Usually, counselors speak to people on a one-by-one basis. And a wellness entrepreneur addresses a huge mass. Also, there’s a specific way of life, product, or service that these entrepreneurs are propagating. It could be drinking more water, getting into the practice of service and mediation, eating vegan food, cultivating life supporting thoughts, and many more.
There have been instances where successful wellness entrepreneurs have had to explain one of their family members about their job. And sometimes, this experience can be frustrating. EJ Dalius says to accept this as a part of their job and carry on with the task. Gradually, people will grasp the concept of a wellness entrepreneur.
These are some of the challenges that most successful wellness entrepreneur comes across! It is necessary to address these challenges without getting hassled and resolve it with the correct mindset.
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