Should I Use Direct Mail Marketing or Email Marketing?

Should I Use Direct Mail Marketing or Email Marketing?Did you know 70% of Americans think that mail is more personal than the internet?

As technology advances, more businesses focus their marketing efforts online. But is this the most effective marketing strategy?

Keep reading to learn more about whether your business should use creative direct mail or email marketing.

What Is Direct Mail Advertising?

Direct mail marketing is something that is physically delivered to a potential customer or client’s letterbox. A postcard, a catalog, a flyer, or a newsletter are some of the most common direct mail marketing ideas that you can use.

The end goal is to get the customer to act upon receiving the direct mail. For example, if you sent them a catalog with all your new products, the hope would be that they would then go and buy your products.

Your direct mail marketing strategy is simple. All you need for direct mail marketing is something that identifies your business, a call to action, and a way for customers or clients to contact you. It also doesn’t hurt to use a little creativity to ensure that the person reading the mail is inspired to take action.

Have a look at this direct mail advertising website that offers free resources, local offers, and allows you to look at how successful other businesses have found this approach.

What Are the Advantages of Direct Mail?

One advantage of direct mail is it isn’t as behind the times as you might think. With the latest technology, it’s possible to print QR codes so customers can scan them and quickly be turned to landing pages or product pages. You can also leave the guesswork behind and rely on real statics, as you would with email marketing because you can integrate your direct mail with your CRM.

Another advantage is that direct mail feels more personal for your customers and is more likely to be read. A recent study found that direct mail achieves a 4.4% response rate, whereas email marketing only achieves 0.12%.

What Is Email Advertising?

Email advertising is somewhat of the modern direct mail approach. Email marketing is an effective digital marketing strategy whereby you send emails to prospective customers and current customers.

You might send them emails about your latest offers, new products, or even newsletters about your business. The aim of email marketing, as with direct mail marketing is to convert prospects into customers and clients and to nurture your relationships with current customers.

What Are the Advantages of Email Marketing?

Budget-conscious marketers will be delighted to hear that email marketing is one of the cheapest methods. As such the return on investment is one of the best within marketing. If you want to save money on your marketing but still want to make an impact, email marketing might be the right choice for you.

Another advantage of email marketing is the real-time analytics it provides. You can effortlessly see a whole range of data from click rates to open rates, and much more. This data can help your next campaigns and ensure they’re more targeted and more effective.

Choose Between Creative Direct Mail and Email Marketing

When it comes to choosing between creative direct mail and email marketing, it comes down to what feels right for your business. Direct mail and email marketing both offer a variety of advantages and there are no right or wrong answers about which one works best for you. The best way to choose between the two is to try both and see which one is most effective for your business.

If you found this article to be useful, make sure you check out our other articles about marketing and business.