By the year 2018, only 28% of small and medium-sized businesses were using the internet to sell their products and services. This number continues to change over time, considering the shift towards the click and mortar model.
Is your business taking advantage of the growing consumer presence online? If not, you may be losing out on more than 4.39 million potential clients.
Designing a website for your business is one way of capitalizing on the online market. However, you need to understand different types of websites before settling for what suits you.
Are you looking to learn more about the types of websites that exist today? This guide has all the answers for you.
Types of Websites
Website developers currently create over six websites every single second. The growing understanding of the importance of the internet is responsible for this proliferation in the design of landing pages. However, most people still ask perplexing questions when it comes to the choice of a suitable website for their needs.
With so many types of websites now in the market, deciding on what works for you can be a daunting task. Fortunately, this list of the main types of websites narrows your search down to the most popular options, which you might consider.
E-commerce Websites
Online stores have become a profitable option for most businesses in the 21st century. Their success is a result of utilizing e-commerce websites. Today, companies like Amazon run voluminous online shops courtesy of e-commerce websites.
An e-commerce website offers you the option to sell your products and services without having to use the traditional bricks and mortar stores. These websites suit wide-ranging business needs, including payment wallets. The flawless process is responsible for the growing demand for e-commerce websites.
Blogs
Blogs form another critical type of website that suits both personal and corporate needs. A blog is a web page run by an individual or a group, which is written in an informal style. Most blogs utilize text-entries and graphic content to pass critical information to readers.
Blogs may either be personal or business websites. Personal blogs often cover informal diary-like information, such as leisure and travel. Business blogs focus on passing critical information regarding a company’s products and services.
Bloggers usually make regular content updates to these websites to remain relevant.
Support Websites
Most large companies utilize the support website to offer a 24/7 client response mechanism. The platform allows clients to have interactions with customer care agents without having to visit a physical office. With this option, it is easy for such companies to engage in live chats with current and potential clients.
A support website allows businesses to have a virtual space, where the support department responds to all the frequently asked questions. Most of the support websites offer clients the option to interact with a real human through online virtual assistance. Clients may also use the automated FAQ option to get answers to various queries.
Portfolio Websites
The primary role of a portfolio website is to act as an extension of your company’s profile. Portfolio websites provide a way for businesses to land more customers through impressions. You can decide to place the best products or services you offer as the first thing that a new visitor sees on your page.
If you’re keen on showcasing your work, then you can opt for the portfolio website option. This type of website is more suitable for photographers or individuals in the fashion sector.
Catalog and Brochure Websites
Catalogs and brochures type of websites are web pages you can use to offer descriptive material about your products. Businesses can utilize this platform to present a record of products and services on offer and their respective costs.
A catalog brochure may be useful when displaying products and services that don’t require payments online. This type of website makes online advertising easier for businesses.
Are you looking for reliable website design services for your business website? You can get catalog designs and many more options at pocket-friendly prices.
Portal Websites
A portal website is a gateway to the World Wide Web. Businesses that are keen on accessing critical information from a wide range of web pages and sources. These sources may include emails, online forums or search engines.
Most of the universal portal websites such as Yahoo utilize information from multiple sites, then combine the information in one place for readers. If you are looking for a website where you can centralize data from a wide range of sources, then a portal will be your best bet.
Media and Entertainment Websites
Media web pages are unique types of websites that focus on regularly updated content on the news making headlines and current affairs. Media houses utilize this option to integrate dynamic content frequently. The content may include multiple articles and news videos.
With the growth in the number of smartphone users globally, media and entertainment websites are now keener on integrating a mobile-friendly element to these websites. The move is made with the view of intensifying the number of visits to these sites.
With the pay per click model now rather common, this may be a new revenue stream for such companies.
Informational Websites
There has been a general shift in how consumers access and utilize information. Most people no longer visit libraries or buy yellow pages. Such basic information is now easy to access online. Businesses may decide to focus on informational websites that offer critical yet essential insights to users.
These websites may have self-teaching material that consumers can utilize to sharpen their knowledge.
You can contact professional websites to guide you through the web page development process as you customize your content to match your customers’ needs.
Websites Are the Next Frontier of Virtual Businesses
More businesses are moving towards the click and mortar model, as virtual spaces become a critical frontier when selling products and services. However, for you to succeed in this new dispensation, you need to understand the various types of websites. With this guide, you have the necessary information to lead you as you decide on the best site for your type of business.
Now that you understand the various types of websites, you can go ahead and harness the endless opportunities online. You only need to work with a reliable website designer and you’ll good to go
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