Vehicle Wrap Ideas and Rules for Effective Small Business Advertising

How many times have you come across such an amazing vehicle wrap design that you had to do a double-take? Vehicle wraps are hands down one of the best ways to advertise a business, and you need to take advantage of it.

Even though vehicle wraps are eye-catchers and a great way to advertise your business, you need to use the right design to garner complete attention.

Of course, it’ll depend on your type of vehicle and type of business, but there are certain vehicle wrap ideas we’ll share with you so you’ll make an informed decision.

Using Brand Colors

This is the most obvious option because you want your customers to relate to the advert. Once they see the vehicle, they’ll automatically know that it’s your business. Using a different color scheme from that of your brand may confuse your customers, and the message will be lost on them.

Using an Illusion

Using an illusion design is one of the most unique vehicle wrap ideas. Of course, such a concept is not ideal for all business types, but a professional designer could create something magnificent that matches your business. For instance, you might have seen those moving trucks that give the illusion that the back is open and the boxes inside are visible or the milk truck that has a cow peeping from the back.

With such a car wrap design, you get to show your customers how much your truck can accommodate, or make it stand out enough for them to read the message and reach out for your products or services.

Using Limited Texts

One of the biggest mistakes you could make when coming up with a car wrap idea is thinking that you need a lot of text. Going overboard will simply be overkill and a distraction, which means your customers may not even get the message. The thing is, most of the time, the vehicle will be moving when customers look at it, and you want the message to be visible enough for them to understand before it passes by.

With too much text, however, you’ll create a cluttered look that will distract the customers from the message, and by the time the vehicle goes by, they still won’t know what the message is. The trick here is to use limited text that’s visible enough for your customers.

Window Wraps

Vehicle wraps can also be used on the side and rear windows to create a more cohesive look, but you can only get away with it if you have a professional wrap designer do it. These too are not ideal for all businesses because they’ll block the window view so consult with your designer.

Using Vibrant Colors

Using vibrant colors is also an incredible car wrap idea that you may consider. You see, vibrant colors are eye-catching, and it’ll work especially well if you don’t have specific brand colors. It’ll work even better if your business is based on a fun concept like toys or ice cream. It’ll also depend on your target market and who you’re trying to appeal to.

Top Rules to Follow for Effective Vehicle Wrap Ideas

Now that you have an idea of what car wrap idea you’d want for your business, there are some rules you might want to follow for the design to be effective. Once you understand all the fundamentals of car wrap designs, then you’ll make an informed decision.

Start by Evaluating Your Marketing Needs

The first thing you should do is evaluate your marketing goals before you even consider a specific design. Your operational needs will determine what the most impactful vehicle wrap design idea will be. Evaluating your business marketing needs means evaluating your type of business, location, current marketing strategy, and target audience.

Include Your Brand

One of the most significant reasons why most vehicle wrap advertisements fail is because of poor brand identity. Your brand needs to be the primary message of your advert, and you should include your logo because that’s your business’ identity. Even if you’re a small business, only reaching out to your community, your brand needs to be the message.

Avoid Using Photos

Don’t get this wrong, there are businesses that would benefit from a photo vehicle wrap. However, since the photo is not the brand identity, you might do so much better without it. A photo can also be a distraction, and since customers only have a few seconds to view your message, they may not read the important information if they’re too busy looking at the photo.

Use Limited Copy

You only need a few things you make your vehicle wrap stand out, which are a strong brand implementation, a tagline message, and your business contacts. Avoid using bullet lists because most customers won’t be able to go through a whole list. Use a short, but strong message that potential customers will remember, and one that will give them an opportunity to also not your contact information, so they can reach you.

Stand out Instead of Fitting In

One of the trickiest parts of finding the best vehicle wrap ideas is standing out. You don’t want to have visual noise that people don’t understand so look for a way to stand out. Once you eliminate photos, glows, fills and other noisy backgrounds, then your vehicle wrap will stand out from the rest.

Make It Simple but Obvious

You see, these truck wraps, it’s different from print adverts where customers can stand to see more of the message. Your vehicle will be moving, and if customers have to struggle to see the message, then it’ll be a lost opportunity. The wrap needs to communicate the message effectively, and one of the best ways to achieve this is by making it simple and obvious. Make distance legibility a priority and the message memorable.

There You Have It!

This is everything you need to know about the best vehicle wrap ideas, and we hope you have an idea of what you want. There are so many ways to make your message stand out, and as long as you have a professional designer, you can make the wrap one of the best marketing strategies for your business.

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