Whether you’re just trying to build your brand or better establish the industry credibility of a Fortune 500 company, a well-crafted blog is one of the most effective ways to brand your business and interact with your target audience.
Many elements go into the composition of a high-quality blog. In this article, we’ll go through some of the more technical details regarding your blog layout. Believe it or not, there are some best practices and general rules that you should follow with your blog layout for your blog to realize its full potential.
1. Categorize Everything
The first thing to consider with your blog layout is the overall organization of the website’s content. Everything should be categorized on your website.
Think about it this way: let’s say that your blog covers a few different topics. Only one of these topics is truly relevant to a member of your audience. If that member of your audience doesn’t have a way to easily access only the content that’s relevant to them, then they could very easily leave your website to find a competitor’s blog that allows them to do exactly that.
With the categorization of your posts, you easily facilitate your readers being able to focus on the content that they find useful.
2. Use Thin Columns
One of the big mistakes that many blog layouts make is using text columns that are too wide. The human eye wasn’t made to traverse across long lines of text. Skinny your columns down a little bit if they are taking up the majority of the page right now.
3. Break Your Text Up Into Smaller Chunks
Another way to improve your blog design and make it more readable is to break texts up into smaller chunks. Any time a reader sees a wall of text, they’ll feel like they’re reading the terms and conditions of a contract. In many cases, it can turn them off from reading the content.
Try to put no more than 3-4 sentences in a paragraph before providing a line break.
4. Go Minimal and Declutter Design
Your web design ought to be minimal. If you have a lot of unnecessary navigation menus, highlighted links, and other kinds of design features, that will detract from what’s truly important: the content.
5. Choose Bold Images
Last but not least, remember the old proverb that a picture speaks a thousand words. Let your blog’s images speak for the content. Visual content also helps to break up text even further, giving your readers’ eyes a quick, aesthetically-pleasing break as they go through the text on your website.
Use the rule of thirds to guide you in choosing images that are pleasing to the eye.
Remember: Your Blog Layout Can Make or Break Reader Engagement
Now that you know how to optimize your blog layout for your readers, all that remains is for you to implement these tips and watch reader engagement skyrocket.
We’ve got plenty more business and marketing advice on the website for you. Be sure to check out the rest of our blog!
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