Here’s What You Need to Know about Visual Marketing

 

When you go online, what are the common threads between content articles, social media posts, brochures, and other marketing methods? If it’s being done right, images are a part of each one. Using visual elements within your business marketing approach has many benefits, which makes them more important to include than ever before.

What is Visual Marketing?

This approach tells your business story through imagery, both online and offline. It can take many forms, including:

• Photos
• Videos
• Infographics
• Screenshots
• Memes

For many businesses, visual marketing is a key part of their operations. But why, exactly?

Why Does Visual Marketing Matter?

This approach is becoming increasingly popular in the business world, and for many good reasons. The types of visual content listed above illustrate experiences.

They also are influential. For instance, you are more likely to purchase an item from an online marketplace if there is a photo of it, than if there is not one.

You’re also more likely to want to check out a local eatery if you see an image or video on Facebook or Instagram of a beautifully plated dish on its menu. A visual element can say a lot without the use of any words.

In a recent survey, marketers were asked to select the type of content that would result in the most conversions. The choice they selected overwhelmingly was “visuals.”

Thus, it’s clear that visual marketing is important for two main reasons:

• To attract an audience
• To convert them into paying customers

The Types of Visual Marketing that Perform the Best

Of course, as is often the case with when there is a choice, not all types of visual marketing are equal. Certain types perform better than others. In this context, performance is measured by how well they engage and convert audiences.

A 2019 survey (done by Venngage) of marketing professionals determined that original visuals were better performers than stock ones. Those who were surveyed also said that creating engaging videos and images were their top challenges.

Thus, many marketers realize that using original visual content on their blog and social media, as well as offline, helps them get the attention of people because it distinguishes them from their competitors. It also shows a genuine side to the business and shows your brand’s style. So, how do you overcome the obstacle of creating engaging visual content?

Tips for Creating Visual Content that Engages

Start by thinking about the story that you want to tell. Are you looking to create a highlight reel of posted user reviews of your products, for example?

Then, determine the best way to tell the story. Images, infographics, videos, and other content are useful in different situations. Original photos and videos do well on Instagram and Facebook, for example.

If you want to create a video, there are many kinds, including:

• 2D motion graphics
• 3D motion graphics
• Video animation
• Explainer videos

Each one has value when done properly. What you do want to avoid, though, is posting an amateur video.

As a business, conveying a professional image is crucial to gaining the trust of your target audience. People want to know that they can trust what you are selling, and that won’t be conveyed to them if the video is of low quality.

Choosing How to Spend Your Time

As an entrepreneur, you probably have a lot on your plate. For example:

• Daily operations
• Setting business goals and tracking progress
• Outsourcing tasks

Many entrepreneurs make the mistake of trying to do everything themselves, but at some point, you must reach out to others to help you. That’s because you can’t do it all when you have a growing business.

Plus, certain activities likely aren’t the ones that you’re familiar with, so it’s best to work with a professional in that field who has in-depth experience. They can do the task in less time and at a higher level of quality.

For example, if you’ve never created a marketing video before, then you might not know where to start—which software should you use, and how do you create visuals that convert?

Partnering with a video editing company is a smart move, because then you can focus on your daily business operations while Motion Giraffx creates a compelling video for you. The specialists produce 2D and 3D motion graphics, animation, and explainer videos. They bring your initial vision to life and answer your questions along the way.

A Few More Tips on Effective Visual Marketing

Adding new visual elements to your marketing campaign is exciting. You will stay relevant with others in the industry and share information about your products and services with existing customers, as well as potential new ones.

But take a cautious approach as you do so, as you don’t want to inundate the audience with too much information. Excessively posting about a new product can turn people off it if they feel they are being hit over the head with it. Thus, be careful not to overwhelm them.

Also, ensure that you incorporate your existing brand into the visual elements you distribute online and offline. If you change too much, then customers may not relate the content to your brand, or they may get mixed messages about you. Retain familiar characteristics, such as:

• Brand colors
• Tone of voice

Doing so will keep you recognizable to your audience when creating images, videos, and more.

Final Words

Visuals provide a compelling way to attract people to your brand. They can immediately give positive impressions about your business and convey a personalized message at a glance, all without a word being spoken.

Authentic video typically produces the best results, especially when it is edited to a high quality, as opposed to being artificial. When it is genuine in tone, customers feel like they can relate to you and trust you. Building a relationship is a great way to improve conversions and grow a repeat customer base.

Visual content influences purchase decisions and makes your brand more memorable, too. Thus, it’s important not to skimp on your visual marketing strategy. That’s especially true when your competitors are regularly sharing quality images, videos, infographics, and other visuals.

In order for your business to survive, you need to embrace visual marketing; otherwise, you risk being left behind. Taking your marketing approach to the next level starts today, and positions your business for growth.