Are you ready to take ecommerce SEO to the next level? Are you tired of seeing competitors appear in higher positions on Google search result pages than your website? Do you want to get more traffic to your site so you can increase conversions and get more sales?
If you answered yes to the above and your website already has a good SEO foundation, it’s time for some advanced SEO planning and action.
Check for Improvements
Two steps you should take before any other involve using free tools from Google.
The first is Google Search Console. This is the Google tool that lets you monitor and manage your website’s appearance in the Google index and on Google’s search results pages.
Specifically, look at the errors section of Google Search Console. This will show you any problems that Google has found while crawling your website. You are unlikely to be able to get this to zero, particularly if you have a medium or large ecommerce website, but’s it crucial to fix the most important.
The other free Google tool you should use is Google’s speed test and insights tool. It will tell you how fast Google thinks your website loads, and it will give you optimisation tips. If you find things that can be improved after this check, it’s worthwhile doing so.
Conduct Deeper Keywords Research
Keyword optimisation is an important part of Ecommerce SEO, but do you know all the keywords that are relevant to your website? One place you can look to find new keywords you might not currently be aware of is Amazon.
Amazon is still the largest shopping platform on the internet, so it has a wealth of search data that you can use.
There are premium tools available that will help you find new keywords, but there is also a simple – and free – method. All you have to do is go to Amazon and start typing your product or the brands you stock into the search bar. Amazon will immediately populate this with suggestions. Note down these suggestions as potential keywords to target.
Optimise Your Content
If you don’t already have unique descriptions for all your products, now is the time to start. After all, Google’s duplicate content policy applies to product descriptions as much as it does to other types of content on the internet.
Make sure you also include keywords in your product descriptions. This includes main keywords, secondary keywords, and LSI keywords.
Plus, if you’re not yet familiar with LSI, now is a good time to get up to date.
Start a Blog
One of the traps that ecommerce websites often fall into is that they are always selling. Everything they post on their website has a sales message, and everything posted on social media is the same.
However, there will be a large number of keywords related to the products you sell that are not sales oriented. These are keywords that people use when researching products, i.e. before they are ready to buy.
A blog will help you target these keywords, get more traffic to your website, and improve recognition of your brand.
Plus, a blog can help you beat the big ecommerce sites on the internet, including Amazon and Google. You can do this by writing your blog in a way that Google displays your content in its answer boxes.
Google displays answer boxes on some search results pages to give users the information they are searching without having to click through to a separate website. Getting into answer boxes builds your brand and is fantastic for brand authority.
Submit Your Website to Bing
Your potential customers could be searching for the products you sell using the Bing search engine rather than Google. They can do this deliberately by going to Bing, or they could be doing it by default using another device. For example, Amazon uses the Bing search engine in its Alexa devices.
Therefore, it’s worth submitting your website to Bing.
Taking the Next Steps
Some of the above tips require specialist knowledge, while others are time-consuming to implement. In both situations, the best approach is often to hire a professional SEO agency to ensure you get the best results and most profitable return on investment.
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