There are currently over 823,900 paid lawyers in the US. By 2028, 50,100 new lawyers are expected to step into the industry. If you have any hope of attracting clients to your firm, you need to stand out.
The right combination of strategic legal practices can help you discover new clients! Without a plan, however, you might lose clients to other law firms in the area.
Keep reading to learn how to get clients as a lawyer. With these tips, you can attract new clients, emerge as an industry leader, and build your practice. Get started with these easy digital marketing strategies!
1. Upgrade Your Website
There are currently over 1.7 billion websites online today. Of those, how many do you think are for law practices? If you want potential clients to choose your practice over the rest, you need to successfully stand out.
Many of the strategic legal practices mentioned below will attract potential clients to your website. Once they arrive on your site, you want to make sure they stay. Otherwise, you could lose those visitors before they ever become leads.
UX Design
One of the best ways to increase engagement on your site is to use user experience (UX) design.
UX design provides visitors with a convenient, fast online experience. By using UX design practices across your site, you’re making it easier for visitors to find what they’re looking for.
Visitors who struggle to find what they need, however, are more likely to leave. Instead, they’ll visit a competitor’s site to continue their search.
First, try adding white space throughout your site. White space gives your content room to breathe. Make sure to break large paragraphs into smaller ones to improve readability, too.
Page Speeds
Next, try improving your site’s load times. If a page lags and content fails to load, you could lose visitors. You can use Google’s PageSpeed Insights to discover ways to improve your site speed.
Security
Next, make sure your site is secure. Do you see “HTTPS” in front of your domain name? If not, make sure to get an SSL certificate as soon as possible.
Mobile-Optimization
Finally, make sure your site is mobile-optimized. More people are searching online straight from their phones. If your site doesn’t work on smaller screens, you’re losing those visitors.
You can use Google’s Mobile-Friendly Test to determine if your site is already optimized.
2. Start Optimizing
Using UX design trends will keep people on your website longer. The longer people stay, the better your lag times will improve. Your bounce rate will decrease while your clickthrough rate will increase.
These metrics can impact your search engine ranking.
The higher you rank on search engines like Google, the more often people will see your brand. In addition to improving brand awareness, a higher ranking can also improve your authority. A stronger brand authority can help position you ahead of competitors.
To improve your search engine ranking, you’ll also need to utilize search engine optimization (SEO). SEO uses keywords and customer research to optimize your website for search engines like Google.
In fact, search engine optimization is the top method of driving traffic to content websites. It even beats social media by over 300%!
To use search engine optimization when marketing a law practice, you need to know your audience. Separate your broader audience into personas based on age, gender, and household income. You might also separate clients based on the services they need.
Then, use Google Keyword Planner, Google Trends, and SEMRush to research a list of keywords. What phrases are your clients searching online?
You can then use those search queries to create content that’s relevant to the client’s needs.
3. Create Content
Once you have a list of keywords to work from, it’s time to start creating content. You can create:
- Blog posts
- Vlogs
- Tutorials
- Infographics
- Quizzes
- Polls
Interactive content such as quizzes and polls can increase dwell time and clickthrough rates on your site.
To attract clients to your content, make sure your target keyword appears in the:
- Header
- Title
- URL
- Opening and closing paragraphs
- Body text
- Image alt tags
Otherwise, make sure your content is helpful and engaging. Marketing a well-informed law practice will show your clients you’re capable of making their case.
4. Consider PPC
Pay-per-click (PPC) advertising is another great method for marketing a law practice online. These digital ads will appear on search engines like Google and Bing or social media platforms like Instagram.
You can use PPC ads to increase brand awareness, website visitors, and conversions.
Make sure to utilize your audience research to target your clients. To boost your ad ranking, don’t forget to improve your website. If your site lags, your ranking could drop.
5. Engage With Emails
Do you already have a list of email subscribers? Put it to use by creating an engaging email marketing campaign.
Keep your subscribers up-to-date about your practice. Let them know about the cases you’ve won, new laws, and your practice’s involvement in the community. Keeping your subscribers updated will keep you top-of-mind.
6. Stay Social
As you utilize these strategic legal practices, make sure to remain social with your audience. Post your latest blog posts and videos on social media. If people start commenting, start a conversation.
What are your followers concerned about? Are they asking questions?
Use those questions to create new content to further keep them engaged!
7. Request Reviews
Once you start attracting clients, let them speak on your behalf. You can ask clients to post reviews on your Google My Business listing or on social media. Don’t forget to post those testimonials on your site, too.
Happy reviews from previous clients will help future clients learn to trust your brand.
8. Make It Easy
As you use these law firm marketing ideas, make sure potential clients have an easy time contacting you. For example, you can use online forms or a chat function on your website.
Once you start attracting pro legal leads, make sure to nurture those leads into paying clients.
Making life easy for your website visitors will improve the UX, which can help them trust your brand even more!
Strategic Legal Practices: 8 Ways to Attract Clients to Your Law Firm
Get in order and put these strategic legal practices to the test! These law firm marketing ideas can help you attract new clients with ease. Start building your practice today.
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