Your small business’ website is a vital tool that can help you reach new customers, promote sales, and give vital information about your products or services. Many times, your website is someone’s first impression of your brand, so it’s important to make sure your website is an impressive one.
Are you trying to decide between a custom website design or using a template? Keep reading to find out more about these two options so that you can figure out which is best for your business.
Custom Website Design
A custom website will likely be made by a team of developers that will work with you to make a custom design for your company’s website. This team will typically work with you creatively to brainstorm on your website design.
You will likely discuss things such as your purpose and target audience so that the development team can help you build a site that will reach them and connect to them. This will allow the design team to nail down how your site will function.
Pros of Custom Website Design
Custom-built websites are superior in that they are more easily optimizable. Search engine optimization (SEO) plays a huge part in the success of a website.
A developer can optimize the site during its creation by allowing search engines to read each page. This gives the end-user a more relevant search result, then naturally ranking higher on search engines.
Because the custom website design is being built based on catering to your business, it will take longer to develop than a template, but may be worth the wait. It may also save you time in the long run, as it’s much easier to customize down the road, as your business grows and changes.
Custom designs allow you to make sure your website functions exactly how you want it to. Your team of builders will also be there to help you with any website complications you have along the way. This method also allows your site to be accessible across multiple devices and browsers.
To get started on a custom site, contact this web development solution team today.
Website Templates
Many use website templates as they are easy to make on your own and more affordable. However, not all templates and themes have guaranteed responsiveness.
While this option is fast and easy to use, it may have limitations such as e-commerce functions and forms. Many template themes have built-in features that may slow down your site’s loading time, and affect the quality of your SEO performance. Choosing a certain theme may also mean you’re stuck with designs and functions that don’t match your company’s brand or purpose.
Find the Best Option for Your Small Business
As you can see, there are many different factors that will determine what website design option you should use for your business. If you have the means to do so, hiring a custom website design company to build your website will allow for better functioning and more flexibility.
For more on this topic, head to the “Start-Up” section of our site.
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