When you are running a startup, every day comes with its own share of surprises. This kind of insecurity and uncertainty can make goal-setting feel pointless and futile to entrepreneurs. It can be difficult to come up with a plan when you cannot predict what the next day will bring. However, if you come up with goals that take into account the spontaneity and flexibility needed for running a startup, not only does this empower your business, but it also strengthens your business plan for the future. Every entrepreneur has a clear vision of what their startup is capable of.
But, in most cases, they get caught up in concentrating on the most obvious goals like launching products, achieving revenue targets, forming partnerships, and ensuring team growth. During 2020, you need to come up with goals that take the intangibles of operating a startup into account. How can you do that? Here are some of the essential steps that should be taken:
Focus on Your Intentions
Today’s world has become hyper-competitive and it has become extremely easy to focus on accomplishments that might appear to be beneficial on the outside, but may not really be so in the long-run. This could be an increase in Instagram followers, a press feature, attendance at a renowned or high-profile conference, or a fancy award.
While there is nothing problematic by having any such aspirations, you need to consider what will have a big impact in the year ahead when you are setting your goals. Most importantly, you need to figure out if it only looks good on paper or if it is something that you really want to focus on and work towards. Since there is a shortage of time, startups need to be more purposeful and selective about their goals. Doing so can actually contribute to their happiness and success.
Acquire a New Skill
When you are coming up with goals for your startups, it is recommended that you highlight objects that require you to acquire a new skill. You need to get out of your comfort zone and learn how to survive and thrive outside of it. Take an interest in some new design software, sign up for accreditations or coursework, plan to attend at least one event for the network in a month, or learn how to buy ads. The purpose is to expand your skillsets and thinking for staying plugged in and opening yourself up to new inspirations that you wouldn’t have otherwise.
During your entrepreneurial journey, it is very easy to get caught up in the day to day running of your startup. Most people rarely pay attention to any activities outside of the business, but this will only push you to burn out faster. When you are leading a business, it is of the utmost importance that you embrace the rewards of launching the startup. Developing new skills and engaging with the community are processes that give entrepreneurs fuel to keep their startups running.
Consider the Impacts of Your Goals
A startup or any business for that matter, doesn’t exist in a bubble. The goals of a startup have an impact on the entrepreneurs, the rest of the team members who are working alongside you and the community. For instance, if you are planning to expand your startup aggressively, then you need to take the effects of this move on the people around you into account. Speak to your partners and colleagues about what can happen in order to prepare for it and figure out how to provide support to each other. You also need to evaluate how the growth of your startup might have a social and economic impact on the community. It is also necessary to understand how this growth might change customer perception or affect workplace culture.
These are very important issues and will take some time to be resolved. While it is good to be ambitious about your startup, it doesn’t mean that you should ignore those who have helped you in achieving this success. Put simply, when you are setting goals, you have to account for people around you.
Don’t Eliminate Spontaneity
Once you have set your plans in motion, it can be easy to over-predict where they may take you. Having a tight plan makes you feel that your startup is stable and secure, almost as if you have accomplished everything. However, it is important to remember that being too rigid can cause you to miss unexpected opportunities. When you are coming up with goals, you can keep them as broad as possible. Having some gray areas can actually work in your favor. You should also communicate with your team about the importance of maintaining flexibility because this will help in identifying emerging opportunities and also open up roads to new ideas.
Nonetheless, you should also communicate that instead of pursuing growth regardless of the consequences, employees should focus on keeping risks under control. You need to be flexible in your approach and check-in as you go to make any necessary adjustments.
Remember to Celebrate Along the Way
When entrepreneurs launch a startup, they don’t really have time to celebrate. They are just working on crossing off all the goals on their list. As soon as they cross one-off, they move onto the next without celebrating their accomplishment. It is time to change that because it is necessary to reflect on your achievements as well as your mistakes. You need to recognize your wins and reward yourself as this will motivate you to move further. This reward can involve a celebratory dinner with the team or an off-site gathering.
Make sure you acknowledge the people who contributed to the success. When you have too much on your plate, it is easy to get caught up in it and forget the importance of a simple acknowledgment.
These are essential steps that should be part of a startup’s plan and ignoring them only makes it difficult for entrepreneurs to accomplish the goals they have outlined.
You must be logged in to post a comment.