5 Easy Steps to Successful Virtual Business Event Planning

Thanks to the success and rise of video streaming services, businesses have the luxury of hosting virtual events without the geographical constraints that were once attached. Whether you’re planning a product launch, teaching a workshop, or holding a conference, planning your event well in advance is vital. With that in mind, here are 5 straightforward tips on how to create a successful virtual business event.

Know Your Audience

Before planning your virtual business event, you need to decide whether your audience are likely to partake. If your consumers aren’t tech-savvy, you can’t expect them to know how to use the internet and find your event. There are numerous factors to take into account, such as how familiar your audience is with social media, what kinds of offers they respond to best, as well as what areas of your industry they’re most interested in. Once you understand your audience, you can take the next step on whether a virtual business event is suitable.

Establish Your Format

Just like with a live event, virtual business event planning involves several formats. Whether it’s a standalone person taking to the stage, or a seminar, you need to ensure that the experience is unique and captivating from the beginning. You can enlist the help of companies like CL Events who can help with virtual business events.

Choose the Right Platform

There are tons of livestreaming services to pick from on the internet, so finding the right one can be a challenging task. If you want to play it safe, it’s advised to stick with the most popular platforms like Facebook, Periscope, and YouTube Live. You will get the same basic features from these three services, so it’s just a matter of what you personally prefer. There is a free trial that many services provide that can allow you to conduct dry runs before your event takes place. Doing so will help you feel more comfortable with your event and ensure everything runs smoothly.

Pick a Host

When planning a virtual business event, you need to establish who will be hosting proceedings. There is the option to hire a professional speaker, but if money is tight or you feel someone in your business would be better, finding a team member who is comfortable speaking before a remote audience is another option. For your audience to believe in your speaker, there are several characteristics that they need to possess.

Market Your Event

Just like with a live event, your virtual business event needs to be marketed to the masses. If you have a business page on Facebook, make sure that you post about your event, so your consumers are aware of when it’s taking place. Social media can be a great tool if used correctly, so make sure that you’re on hand to answer any queries before the event takes place.

If your business caters to a large audience, taking advantage of event streaming can be a great way to spread brand awareness. All the steps above can help you create a successful virtual business event that will appeal to consumers.