It’s been repeated time and again that smart businesses extend their operations online, especially now that most people spend a significant percentage of their days on the Internet. So if you want to boost your enterprise’s performance, it’s imperative to make your brand more visible in the digital realm and stretch its reach.
One of the most effective ways of doing so is by setting up your business email and using reliable email hosting services. Any online marketing expert will tell you that your business’s online presence is not complete without email because it provides a highly trusted way to build connections and maintain communication lines with your partners and end users.
Email is also a powerful marketing tool that will allow you to share carefully chosen content to all your contacts and keep them updated about your company’s developments and events.
To maximize the benefits of email in fortifying your online presence, it’s best to use email hosting services, for the following reasons:
• You’ll be able to provide your email address a more professional appeal.
• Email hosting service providers deliver top-notch security. They make sure to control the risks commonly associated with business emails and, at the same time, prevent your emails from being directed to your recipients’ spam folders.
• Email hosting services provide backup for all the emails you exchange. Therefore, in the event of a security compromise or widespread power failure, you can be sure that your email service is always operational and thoroughly protected.
That being said, there’s no arguing that using email hosting services is a power move for businesses online. But how do you distinguish the best provider? Here are eight important factors to consider:
1. Reputation
In the digital realm, reputation counts for a lot, and word gets around about the quality of service that a provider is able to deliver.
So, when you’re looking for an email hosting service provider that can help you achieve your intended results, it’s best to find out who the best people for the job are, judging from which companies the top businesses are turning to and all the feedback about them.
2. Security System
Look into the security framework or system used by the services. After all, security and protection are the two main drivers for using email hosting services.
Inquire about the different tools used for protection. See if they are up to date and what their capabilities are. Basically, if you’re an online business and you send out messages or newsletters to your clients, you want to make sure that your emails are not carriers of viruses, and you also don’t want to be openly receiving compromising emails. Along with that, the tools should be able to prevent spam filtering and provide data backup effectively.
3. Support
Having the best protection and security tools is not enough; the email hosting service should likewise be able to provide you with a team of experts that will monitor your servers 24 hours a day.
Plus, they should be easily accessible as well. The best email hosting services in the UAE have call out support personnel to handle queries and walk you through various procedures to solve problems such as recovering data and security risks.
4. Ease of Use
The email hosting service should be a breeze to use, even for the most technologically challenged person. Since most business owners tend to be more focused on actually running the business, the service should be easy to figure out and will allow you to be in complete control of your email activities.
One of the best indicators of convenient useability is a simple interface that lets you carry out different activities correctly even without technical support.
5. Compatibility with Your Business
Every email hosting service has different features and capabilities, so take the time to study all of these to see if it’s something that appropriately meets your business’s email requirements. According to online marketing experts, some of the critical features to consider are the syncing capabilities with Web-based applications and various mobile devices.
Other variables to consider are collaborative abilities based on the size of your business operations, and access to different programs useful for all emailing activities.
6. Guaranteed Uptime
In a fiercely competitive business scene, no business can afford the losses caused by email downtime. So many things can happen when the email’s down. You can lose urgent requests and miss out on limited provisions. But perhaps the worst of all is losing credibility because your business failed to respond to your correspondence in a timely manner.
Therefore, when searching for an email hosting service provider, make sure that they can guarantee impressive uptime and 24/7 accessible help should there be any lags in the system.
7. Data Archiving and Storage
The email hosting service should make organizing messages easy, and it should be able to store all your essential emails no matter how old they get. Thus, look into the storage size for archiving provided by the service, and whether archiving is even possible.
8. Scalability
Technology evolves quickly, so see if the provider updates services at least every year to make way for advancements. The projection for email is that it will continue to get better over time. Thus, keep an eye on the provider’s ability to roll with the times and provide something bigger and better for its clients when needed.
Most assuredly, your business will also change over time, so it’s best to find an email hosting service provider that can grow with you.
Email Will Never Go Out of Style
Those are eight vital factors to consider when choosing an email hosting service provider. If a provider can cover all these and more, you surely have for yourself a keeper. Remember, emails will always be useful for businesses, whether Web-based or simply for representation in the digital realm. They are abundant with data and can help you keep track of productivity and ideas for keeping the business moving forward.
Even if instant messaging and social media posts are immensely popular today, you must not overlook the substantial contribution of emails and of having a truly reliable email hosting service provider.
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