What Is a Newsletter and How It Can Keep Customers Returning

 

What is a newsletter? The constant reminder and contact with individuals through email marketing can help pull in repeating customers.

Did you know that the number of emails sent in a day is at least 281 billion? This number is projected to grow by 4.2% within the next three years. The interesting bit is that almost all these emails are business-related.  

If you don’t have an email list, you’re missing out on potential clients. A skilled digital marketer understands that sending email newsletters will help them build a list to propel their marketing. Newsletters generate leads that grow a business. 

Are you wondering what is a newsletter? Please keep reading to learn about newsletters and their purpose in retaining customers.

What Is a Newsletter?

Newsletter marketing refers to a practice whereby companies send product-focused and informational content through an emailed letter to subscribers. The subscriber list often comprises of existing and potential customers. The newsletter contains curated content, news, and updates of specific information that people signed up for. 

With a newsletter, the message isn’t promotional. The email provides the recipients with valuable information. For businesses, a newsletter ensures that the brand remains engraved in people’s minds.

If you decide to write a newsletter email, you have to be clear on your goals. The subject line should be creative enough to prompt subscribers to open the email. Your newsletter structure should include a logo, headings, images, and a call to action. 

What Is the Purpose of a Newsletter?

Now that we have a vivid understanding of what is a newsletter, it would help to highlight why it is necessary. Newsletters focus mainly on providing business updates to your subscribers. While the information shared mostly pertains to products and services, its central aim is not to sell. 

Email newsletters are usually helpful, exciting, and they don’t feel pushy. Here are some of the reasons why email newsletters should be part of your content strategy. 

Newsletters Increase Sales 

Email recipients are more likely to make purchases than potential customers who don’t receive newsletters. While you don’t want to bombard your subscribers with promotional emails, you can provide valuable information on products and services. As a result, potential clients will have an interest in your brand.

Once in a while, you can give time-sensitive flash sales and discounts. Creating urgency will prompt clients to buy the products. Your time-sensitive deals include thank you discounts, events such as Black Friday, and pre-launch items.

One type of newsletter that increases sales is the promotional newsletter.  Companies use this newsletter with the aim of compelling customers to sign up or buy a product. It would be best to use analytics to segment the promotions for them to be effective. 

Boost Website Traffic 

Newsletters boost the traffic on your website. You can get people on your website by including a teaser in the newsletters. Mentioning an interesting aspect of your blog post and adding a link will get people to land on your site.

You can further incorporate links to events, press releases, or an informative page. The aim should be to drive potential clients to your website. Consequently, your search engine presence will improve. 

Links within the newsletter ensures that your readers can find relatable content as they scroll through the email. These links further ensure that visitors return to your site. Such moves make it possible for potential customers to have your brand in mind days after reading the email. 

You Become a Valuable Source of Information

Newsletters are often resourceful. Your customers subscribe willingly as they are aware of the valuable content they will get. As you continue to provide newsletters with quality content, your business will gradually grow into a source of information in a given niche. 

While selling your products is the ultimate goal, the content will ensure that you attract and retain relevant leads. People should be searching for your email to retrieve specific information. With great content, you won’t struggle to sell your brand.

Relevant and trustworthy content is a plus for your business. If your company sells supplements, you can dedicate a newsletter to discuss the natural supplements that boost immunity. A significant number of your recipients will resonate with the content.

Increase Your Social Media Following 

About 72% of American adults use at least one type of social media. As such, you should ensure that you leverage social media platforms in your marketing as much as possible. Including social media in your approach will increase the traffic on your sites. 

Your newsletters can increase your social media following if you include social sharing buttons. When sending the email newsletters, put direct links to your pages or social media icons to prompt a satisfied customer to share or invite a friend to like your page. The resultant click-through from existing and new customers will be impressive.

Social sharing buttons will enhance your engagement with your customers. Other than the repeat customers, prospects are likely to turn into clients. 

Build Credibility and Authority Within Your Industry

Newsletters give you a platform to build your brand credibility and authority. The more you provide useful content, the more your customers will increase their loyalty. You can make your newsletters informational by focusing on testimonials, industry reports, case studies, free ebooks, and blog highlights.

Informative newsletters will make your customers perceive you as reliable and credible. Consequently, you’ll increase your brand loyalty and recognition. With strong brand recognition, it will be possible to reach a wider audience.

Besides posting the relevant information on social media, don’t underestimate the impact of email newsletters. Prioritize emails as social networking sites such as Facebook might have other flashy posts that can distract a customer. 

Understanding What Is a Newsletter Should Be a Priority for Any Content Marketer

Now that you know what is a newsletter applying it in your marketing strategy should be the next step.

The impacts of newsletters on customer retention and acquisition are worth pursuing. With the right approach to newsletters, you can be confident that your site will get more traffic, increased sales, and an upsurge in social media followers.  

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