Around 58% of U.S. consumers claim they’ve gained more interest in a brand after seeing it on Facebook. Understanding the marketing strategies that famous brands use will help you advance your own business goals.
With so many options out there, how can you tell which strategy best helps a famous brand company reach consumers? The answer: It depends on the needs of the company and its audience.
A strong brand is a successful brand. Learning about the strategies famous brands use helps you inform your own marketing strategy. This eventually helps you create a brand and reach more consumers.
Here are some super effective B2B and B2C marketing strategies.
Content Marketing
Content marketing involves creating and sharing online material for marketing purposes. This material includes blogs, videos, sharable images, infographics, and more. The best content provides value and improves your brand image, especially in the early stages of creating a brand.
Consistent blogging establishes a brand’s authority in its field. Even Taco Bell and Google have blogs! People share informative and entertaining blog posts, which brings more organic traffic, backlinks, and sales your way.
Organic traffic and backlinks are an important aspect of this next strategy.
SEO
SEO stands for search engine optimization. It’s the process of making a website more visible in SERPs (search engine results pages). The higher you rank in SERPs (with the first place being the best spot), the more organic traffic you’ll attract to your website.
Organic traffic is easier to convert into sales than other traffic, so SEO matters!
All famous brands have a carefully-crafted web presence. When you’re building a brand, your website directly impacts your brand image and relationships.
The best website is user-friendly with fast loading time. Using valuable keywords helps crawlers find and index your website quicker, boosting its search presence. Then people will link to your content and it’ll rank even higher in SERPs.
Social Media
Social media marketing is either B2B or B2C marketing. It all depends on how you use it. Knowing how to create a brand means using social media to your advantage.
Branded accounts for B2C purposes humanize a brand. Their goals are to attract customers, increase engagement, and learn about their audience. Wendy’s sassy social media personality reflects this strategy.
B2B branded accounts focus on brand development and strategies. People hold these accounts to even higher standards of professionalism than B2C branded accounts.
Fortunately, EraserFarm integrates social media marketing and branding strategies into their campaigns. Learn more about EraserFarm via the aforementioned link.
Events
Attending and throwing events further establishes your brand’s authority and credibility in a field. Each event is an opportunity to network with people, including consumers and those just learning how to start a brand.
Hosting business webinars improves your B2B marketing strategy. That’s why WordStream hosts marketing webinars. This targets business owners by offering them solutions for their specific needs.
Which Strategy Best Helps a Famous Brand Company Reach Consumers?
70% of marketers don’t have an integrated content strategy, so which strategy best helps a famous brand company reach consumers? The answer relies on whatever keeps people coming back for more.
When you create a brand, you must continually analyze metrics. Numbers never lie about which strategies work best.
Boost your brand—read more of our articles about blogging. Your business will appreciate it.
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