4 Tips for Choosing a Successful Business Name

What’s in a name? When it comes to a business, a whole heck of a lot of lot. Your business’s name will be at the forefront of all branding and marketing efforts. You need to choose a moniker that both represents your business and facilitates sales. So what name should you choose? That, of course, depends on the nature of your business, but here are four important tips to keep in mind.

Choose a Name That Rolls off the Tongue

You want your new business to become the talk of the town. For that to happen, your business needs to be easy to talk about. An ugly mix of syllables that get caught up in the throat makes for a terrible business name. Instead, look for a name that is easy to say three times fast. Remember, your business will be mentioned both on the streets and in advertising. The easier it is to rattle it off, the better.

Simplicity is Key

You want the name of your business to be easy to remember. The best way to do that is by keeping the name simple. If it sounds more like a full-sentence than a proper noun, then your name is probably too complicated. If you think of the most successful businesses in the world, they almost all have simple (often one-word) names. Follow the path led by the greats, and stick with a simple moniker.

Ask Yourself What You Most Need to Convey

Think long and hard about the essence of your business, and what potential customers most need to understand. Whatever the single most important piece of information is, try to include it in the business name. For example, if you’re opening a laundromat, it is simply ludicrous for the word “laundry” not to appear in the name. Don’t get too cute at the expense of including basic, necessary information.

Avoid “Limiting” Names

You never know how much your business could grow. Don’t choose a name that might not encompass the future scope of your operations. Avoid a geographical name if you might expand to other locations, and don’t focus on a single service that could one day be one of many.

Opening a business is a complicated process that requires a lot of difficult decision making. Whether you’re working with an LLC formation services firm or not, you’ll still have some important choices to make. No task is as important as giving your business a name.