If you’re ignoring mobile optimization, you’re missing out on potential customers, plain and simple. Here’s why mobile optimization should matter to you.
It is imperative that your website is optimized for mobile usage. Mobile optimization is critical to maximizing traffic to your website. This is because content consumers prefer using their smartphone over desktop computers.
For example, consider how Americans consume the news. Nearly 60 percent read the news on their smartphone rather than a tablet or desktop computer.
Read on for five reasons why mobile optimization should be a priority for your website. We’ll explore topics such as consumer habits and how to reach a target audience.
1. Catering to Today’s Generation
The American people are on the go, especially millennials. They are constantly commuting to work, school, and other activities. Along the way, their smartphone goes with them everywhere.
As a website developer, it is important that you understand these consumer habits. Simply put, Americans spend less time in front of a desk than ever before.
According to this guide, the average person spends up to 6 hours per day on their phone. For this reason, your website needs to be suitable for a mobile device. This way, your website can be visited while sitting on the train or in a waiting room.
2. Target Your Audience
In order to run a successful website, you need to tailor it to a specific audience. Consider that you are running a website geared towards millennials.
Optimizing your website for mobile users is key to reaching this demographic. Cell phone use is near-total for younger Americans.
In fact, 99 percent of adults aged 18-49 own a cell phone. In the 18-29 age group, 96 percent own a smartphone that they use to access the internet. For comparative purposes, just 53 percent of people aged 65 and older own a smartphone.
3. Search Engine Rankings
The benefits of mobile capability extend to search engine rankings as well. For the past two years, Google has considered mobile compatibility in its search engine rankings.
Not only does Google look for mobile optimization, but they prioritize it. Your search engine optimization efforts will be for naught if the website is not mobile-friendly.
4. Cost Efficiency
Some developers choose to go the app route instead of making their website mobile-friendly. While an app does meet the objective of making your content mobile-friendly, it is not cost-efficient.
App development requires a significant investment of time and money. Of the two options, optimizing your website for mobile usage takes significantly less time and resources.
5. Retain Customers
If your website is not mobile-friendly, it will serve as a turnoff to your customers. They will become frustrated with website performance and move on.
Therefore, you are more likely to retain these customers with mobile compatibility. Customers will not think twice about returning to shop and recommending you to others.
Mobile Optimization Is a Priority
Clearly, optimizing your website for mobile usage is critical to long-term success. This is how you appeal to millennials and create loyal customers. With so many people on their phones, you are burning conversion opportunities without mobile capability.
If you enjoyed this article about the top five reasons to prioritize mobile optimization, check out our blog for more great content.
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