Are you trying to figure out if you should pursue a digital marketing career? Read this article to learn more about digital marketing.
Marketing careers are growing faster than the national average, with many professionals pulling in more than $130,000 a year! Digital marketing shows no signs of slowing down, especially as the world moves toward a more online-only culture.
Adapting to the new normal isn’t the only benefit of a digital marketing career. Digital marketing allows professionals to use a range of skills, including art, writing, analytics, and video editing.
These benefits are just the beginning. Discover even more advantages to pursuing a career in digital marketing.
1. Job Security
With unemployment and layoffs on the rise, job security has never been more critical. Many small businesses are being wiped off the map as COVID-19 spreads across the globe. Fortunately, digital marketing has been one of the most steady business sectors during the pandemic.
As more businesses expand their online operations, there’s a growing need for digital marketing professionals. These professionals include executives, managers, SEO experts, content writers, video editors, creative producers, and more.
Let’s take a closer look at the different roles under the digital marketing umbrella.
2. Versatility
Digital marketing is a broad sector that relies on a variety of professional roles. To understand these roles, let’s breakdown the industry itself.
Digital marketing relies on the following sectors and more:
- Video
- SEO and PPC
- Content marketing
- Web copy
- eCommerce
- Email marketing
- Social media marketing
If a company uses video marketing campaigns, it may be on the lookout for YouTube marketing managers. Search marketing agencies routinely hire SEO experts and PPC account managers. Social media managers are also high in demand.
Research which roles are in demand so you can plan your digital marketing career path. The more opportunities you have at your disposal, the better.
3. Join a Growing Company
Are you looking for a career that allows you to move up the ladder? Startups let enthusiastic professionals take ownership of their roles, so that they can reach higher in the company. Fortunately, the digital marketing sector is full of new and exciting startups looking for 5-star talent.
Generate a list of marketing startups you’re interested in and bookmark their career pages. Stay on the lookout for any openings. Upload your resume to job-seeking platforms, Linkedin, and recruiting agencies to help startups find you!
4. Post-College Opportunities
Are you a college graduate who’s eager to launch a career?
Digital marketing has many opportunities for grads like yourself. You could start with an internship and move your way up or begin with an entry-level marketing role. Start job shadowing in college to discover a career role that leverages your strengths.
5. Get Back into the Workforce
One of the biggest concerns for job-seekers is being out of the workforce. Starting a family, health issues, and relocation are just some of the reasons that force people out of the workforce. Thankfully, the digital marketing industry is rife with opportunities.
SEO content writing is an excellent way to jump back into work, and it’s also one of the most in-demand roles in digital marketing. You can also earn digital marketing certificates online to improve your chances of getting hired.
Discover the Benefits of a Digital Marketing Career
Don’t wait to enjoy the benefits of a rewarding digital marketing career. Consider these tips as you create your plan of action.
Do you need more tools to enhance your digital marketing prospects? Check out the blog to discover even more tips and tricks for marketing professionals.
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