There’s no reason for tourism’s bad rap. The truth is global tourism’s an $8.27 trillion market, among which the US contributes $1.1 trillion each year.
To some, tourism means tons of people, crowded places, and a calculated version of cultural experiences. For others, tourism’s a need. It orients people to newness.
Without tourism, travels go wrong. Having a tourist and knowing tourist attractions makes for epic vacations.
To embrace the benefits of tourism, it’s important to knock its misconceptions. Here’s what to know about doing tourism right.
The Tourism Algorithm
It’s true that local tourism is a culture. Anything that’s an ism reflects a certain philosophy. The good news is it’s a global culture and anyone can take part.
It’s not sustainable for people to travel without a plan. While some appreciate the wanderlust of adventures, others need structure. Tourists’ jobs are to help you have the best local experience.
What’s better than that? If you’re looking to boost tourism in your community, here’s how to do it.
1. Research
Ask yourself, what makes this city different? What are the local attractions? If you were visiting for the first time, what would you want to see?
You can’t offer people much without knowing what makes you different. Study where people flock to in town before taking the next steps.
2. Strategize
Once you know your tourist attractions, you can imagine your demographic. Next step? Content creation!
This is the time to bust out your best brainstorm. Based on your tourism attractions and the demographics, consider how you can make your best content. That might look like:
- Creating social media platforms
- Making videos
- Taking pictures
- Polling people
- Asking for opinions, ratings, and testimonials
The key word’s consistency. The more content, the more followers! Building an audience is a permanent goal.
3. Community Collaboration
As you build your tourism community, it’s smart to reach out to the greater community too. How can you pair up with organizations and companies to generate interest?
Consider press releases and calculating when to post on social media. Correlating posts with events builds momentum and draws attention.
4. Website and Blogging
There’s a difference between social media accounts and long-standing websites. Websites and blogging allow for more in-depth, consistent, and creative posts to keep people coming back.
As you build your website and blog, you’ll want to structure your content through SEO—or search engine optimization—for optimal results and rankings.
You might’ve heard about SEO for bloggers and online businesses, but SEO for tour operators is equally important. Tourism and content go hand-in-hand so make sure yours is strong and captivating!
The Benefits of Tourism
Tourism’s a time when people value other’s opinions. They ask questions, research, and plan with intention.
There are over 500 million travel blogs for a reason. People want to know where to go when they travel and they rely on fellow tourists to do so.
Your content’s the beginning of their adventure. Before people step foot in your city, they’ll feel like they know it because of your content.
Promoting local tourism builds expectations and excitement. Put out your best content so people can’t help but visit. Who knows—your city could become their new favorite travel story!
For more on how to boost community engagement, check out our latest blog posts!
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