Consumer trends constantly change, irrespective of the industry you are in. If you need to survive in the market and stay competitive, follow these trends or make your own new trends.
Digital marketing has become a must for all businesses. If you are an automotive digital marketing firm looking to achieve a competitive edge in the market, here are a few trends you need to focus on:
1. Following the Customer Journey
About 76 percent of potential buyers research online before purchasing cars. The journey of most customers begins online. This is why it makes a lot of sense to put your dollars into digital marketing.
Following your customer’s journey is all about tracking the kind of interactions he has with your company. It could start from a search query, a website visit, or a like on your social media post and with a blog article, a customer support call, or (if you’re lucky) a sales conversion.
Every action that the customer takes in his journey puts him one step further through the sales funnel. Right from awareness to consideration, and then decision, every customer goes through different stages of his journey. As a business owner, it is your job to provide the best experience to your customers at every stage of their journey—which is possible only if you follow these journeys.
2. Mobile Marketing First
In today’s day and age, you can buy a car entirely from your phone. All you need to do is download an app related to car sales, select your vehicle, and place the order. Right from the car model to buy to where to get the best deal for your car, you can get all the information on your mobile. It’s is why mobile marketing should be your priority in automotive marketing.
- Mobile marketing helps you reach out to a broader audience
- It will help you get directly in touch with your customers and stay with them wherever they go
- Mobile marketing makes it easier and faster to track user responses
- It makes it easier for your customers to make their purchases instantly
- Mobile marketing can boost your ranking on the search engines.
3. Video
Posting test drive videos of your cars is the best way to achieve your automotive marketing goals. About 70 percent of potential buyers base their car purchase decisions on videos that they watch on YouTube. Make sure you explain the various features and options of your car and take them on a walk-through while making such videos.
Here are a few tips you could use if you are considering video marketing for selling cars:
- Make sure you hire a professional videographer to create your video
- Find out what your audience would want to watch in your video
- Try not to deviate from your brand
- Include a call-to-action in your video
- Limit the length of the video to one or two minutes
- Have a goal in mind before creating any video
- Make sure you track the performance of each of your videos
4. Adjust Digital Ad Campaign Budgets Based on Car-Buying Trends
There are many unofficial car-buying holidays such as Memorial Day Weekend and Black Friday that you can use to increase your ad budget. This is when deal-shoppers tend to look for deals that allow them to purchase cars seven to eight percent below MSRP.
Check out the days of the week and the times of the year when these deal-shoppers browse for their next vehicles. This is the time when you should ideally adjust your online ad budget. Plan each and every step of the process. Get in touch with a digital marketing professional to fit your ad campaign budget for you. This will make your marketing a whole lot faster and convenient with instant results.
Reinventing the Wheel
Gone are those days when people would go around town looking for cars to purchase. Today’s customer journey, especially in the automotive industry, has become more digital than physical. If you find it difficult to reach out to your customers through your dealerships, it is time to reinvent your business and move your shop online.
Check out all the automotive trends and use all the automotive strategies you can think of to engage maximum audiences and convert them into your customers. It might take some time and effort, but the results will make all of it worthwhile.
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