Using Social Media for Marketing: Which Platforms Are the Best for Your Business?

Are you hoping to get your business into the social media marketing game?

Social media marketing is a great way to take your business to the next level. In fact, there are 3.5 billion active social media users worldwide. Additionally, the average American has 7.1 social media accounts. 

But, if you’re going to be using social media for marketing, what platforms should you be using?

Check out this guide to discover the best platforms for social media marketing. 

1. Facebook 

If you choose just one social media platform for your business, let it be Facebook. Facebook is the biggest social media site in the world, with over 2.2 billion people using it each month. That’s almost 1/3 of the world’s population!

The great thing about marketing on Facebook is that it’s incredibly easy to get started, and there are ways to market for every budget. The very first thing you should do is create a Facebook business page. This page will work similarly to your Google My Business page, in that it’ll display your hours, photos of your business, and reviews. 

Once you have your Facebook page set up, you can start thinking about running Facebook ads. 

2. Twitter

When it comes to using social media for business, you absolutely need to get your business a Twitter account. 

Twitter is a site for entertainment, news, politics, sports, and more. The unique thing about Twitter is that you’re only allotted 280 characters per message (also known as a “tweet”), so you really need to make what you say count. 

Twitter is frequently used as a customer service channel. In fact, a recent survey found that around 80 percent of social customer service requests happen via Twitter. 

3. Instagram

Instagram is primarily a video and photo-sharing app. Seeing as 65 percent of people are visual learners, Instagram is an absolute must for your business. 

The great thing about Instagram is that there’s a wide variety of content you can create, as well as a wide variety of ways you can reach people. It all starts with creating an Instagram account for your business. From there, you can post long or short-form videos, post stories, run sponsored ads, work with influencers, and much, much more. 

4. Youtube

If you want to take your business to the next level, then you absolutely need to be using Youtube. 

Youtube is a video sharing platform with over 1.8 billion users per month. There are a lot of ways you can make Youtube work for your business. You can create your own channel and post informative videos, or you can run ads to reach a wide variety of users. 

Using Social Media for Marketing: Are You Ready to Dive In? 

Now that you know about using social media for marketing, it’s time to choose which platforms are right for your business. Creating a business account on any of these platforms is 100 percent free, so there’s no harm in signing up for each platform. 

Be sure to check back in with our blog for more social media marketing tips and tricks.